This week, in lieu of our typicalFive for Friday post, we are examining the important issue of gender diversity in the commercial real estate industry and highlighting gender equity and diversity as keys to an inclusive and successful organization.
At SVN International Corp., reshaping the commercial real estate workforce to achieve the promise of gender diversity is critical to enable improved problem solving and ensure broader industry knowledge, particularly among senior leadership teams. The ultimate objective is to achieve measurable business growth, enhance ambition and engagement of Advisors and staff and establish an increasingly diverse client base. Research indicates that organizations that hold the diversity brought by both women and men in high regard attract and retain high-performing talent and boost operational efficiency.
As allegations of sexual abuse against women in Hollywood, Washington and other professional sectors have surfaced, SVN continues to make gender diversity a priority through meeting gender inclusiveness goals and institute a trustful workplace culture where women are represented fairly in senior management.
Kevin Maggiacomo, President and CEO of SVN International Corp., recently shared his conviction with Commercial Property Executive that men in leadership positions play a vital role in improving representation of women in C-suite positions. In other words, to make true strides toward gender diversity and ensure the most skilled and talented employee base, current male industry leaders convinced must align themselves with the mission of investing in women-led organizations.
“The reality is that men hold the preponderance of commercial real estate leadership positions, so if we’re to see meaningful change across the industry, men need to take action,” he commented. “The business case for gender balance is rock solid.”
Maggiacomo has put his words into action, restructuring his executive team in 2014 to ensure gender-diverse leadership and testifying in front of the Massachusetts legislature in 2015 on behalf of the ultimately successful Women on Boards bill. He additionally launched50/50— a grass roots, web-based movement that grew out of a TEDx talk and calls for gender-balanced leadership across all international organizations that seeks to establish an equal number of women and men within leadership roles by the year 2020.
The importance placed on top-level ideals of inclusivity, collaboration and growth by SVN further emphasizes SVN’s commitment to creating gender balance at the leadership level. To make an impact internally and across the CRE industry, organizations must cultivate an inclusive workplace culture where men and women colleagues can form trustful, supportive relationships.
Read more about Kevin’s progressive thinking and dedicated efforts promoting gender diversity within corporate leadershiphere.
Are you ready to experience the SVN Difference? Check out our career page here.
In 2012, Kevin Maggiacomo, CEO and President of SVN International Corp., (www.svn.com) a commercial real estate franchisor with over 200 offices, hired me to serve as the company’s first Chief Platform Officer. I was responsible for more fully building out the company’s platform of tools, training and resources. In 2014, I was promoted to Chief Operating Officer and became one of the few women in the C-Suite in a national or international commercial real estate firm.
What’s it like to be a woman in the commercial real estate industry today? It’s probably very similar to being a woman in venture capital, technology or science. You are often the only woman in the room, and that can be isolating. And yes, when you are the only woman in a male-dominated environment, it can lead to some unprofessional situations. This is something I addressed in a recent column about the #MeToo movement.
However, being an “only” can also be a great advantage. In my early years in commercial real estate almost everyone remembered me because I stood out. But it was clear that in certain situations my gender made some people uncomfortable, and then there were those who felt strongly that women did not even belong in the room. Fortunately, I grew up competing with and against the boys in sports so being the only female in the room and having to prove my right to be there was pretty much standard fare for me. This is why SVN has been such a remarkable place to work.
While the industry might still have biases, the amount of productivity that happens at SVN offices due to the lack of bias is unparalleled.
I do believe that our president’s commitment to gender-balance goes beyond recruiting and has added value to leadership decisions at SVN. Having gender balance in a company setting allows you to break through unintentional barriers to progress. For example, look at your company’s marketing collateral; if there is no gender or ethnic diversity represented, some of the best candidates and even clients, will infer that your company does not want to work with them. And that is something your management team might not pick up on if they all look like the people in your marketing collateral.
Diversity also helps with creative problem solving. When you bring people with different experiences to sit at the table and debate issues, you have a better chance at finding the best solutions. With diversity on the management team, you are less likely to have a company run by yes-men, or in the cases where the leadership is all women, yes-women.
A lot has been written about why women lack equality in the workplace. Everyone has a theory: there’s a confidence gap; women don’t ask—or when they do, they get penalized; they don’t apply for positions unless they are fully qualified; and we even have studies that show women are lied to more than men in negotiations. These are all part of the same problem.
If you pare it down, the underlying factor is that women rarely get the benefit of the doubt in a business situation.
Today’s leaders need to change their frame of reference on how they judge performance. Eliminate gender-based doubts and focus on results, skills, and raw talent when deciding who should tackle that tough assignment or get that promotion. In other words, don’t create performance obstacles that only exist in your own perception. Outdated stereotypes are a huge detriment to everybody in the workplace. If she’s as qualified as the next guy, then give her the same benefit of the doubt as you would him.
Right now, the brokerage and investment areas of commercial real estate are only about 20 percent female (not including administrative and marketing support); and the percentage gets much lower the further up the ladder one goes. (See CREW Network’s Women in Commercial Real Estate: 2015 for more details) While there are more women in property management, the disparity where the large dollars are made means that any change is going to be slow. It will take deliberate efforts in recruiting to make a difference in the industry. However, once we get more diversity in the pipeline, sales is a results-oriented business, so it should eliminate the biases.
My prediction is that the commercial real estate industry will be slow to change in the next five years, but if we put intentionality into our recruiting efforts, SVN offices can be leaders for change. In fact, we have a built-in advantage. The SVN shared fee, plus our open and transparent approach to marketing properties, creates a structured, common sense environment for advisors and clients. (Clients, colleagues and competitors are all invited to listen in on any of our SVN | Live property broadcasts to see how we market properties openly. Or read the SVN® Core Covenants to learn what we require of our advisors.)
It’s really not that hard to be inclusive. Women, people of color and others new to the CRE industry simply want to know the rules of the game.
We don’t want to change the rules. Nor do we want special treatment. We just want to make sure the game is fair and not rigged against us.
This is what we try to do at SVN. The more we get our SVN Difference message of inclusion, fairness, and the trust that it creates, out into to the world, the more we will be able to recruit talented women and men as both advisors and clients to our offices and the industry as a whole.
Diane Danielson serves as the company’s Chief Operating Officer overseeing operations and brand development and is involved with the overall strategic growth of the firm. Diane is a former attorney, accomplished speaker, published author, and widely recognized advocate for diversity and inclusion in the workplace. Prior to joining SVN, she ran a digital media consultancy and held VP positions in business development, corporate strategy and marketing at several of the major commercial real estate firms in the Northeast. Read full bio.
For more information on The SVN Difference: Creating a Culture of Trust in Commercial Real Estate by Diane K. Danielson, CLICK HERE.
This post was originally published on the SVN | Graham, Langlois & Legendreblog.
In my first couple of months working here at SVN | Graham, Langlois & Legendre (SVN GLL), my mentors and colleagues introduced me to the many sides of commercial real estate (CRE). Each facet of CRE holds its own individualized characteristics that make different property types unique. I believe that many millennials, like myself, have yet to realize the vast opportunities that CRE investments hold. In the following article I talk about the fears many in my generation have, and offer reasons why CRE investments are appealing and something Millennials should really consider.
I’ve observed that the concept of CRE investments carry a pretense of the dreaded idea of “debt” among my generation. Millennials seem to believe that these opportunities are too overwhelming and are better left for the future. Having observed the market crash in 2008, this generation is often hesitant about spending money on investment properties. We find it easier to simply set our money aside in savings. However, investing in commercial real estate is not something that we should be intimidated by at all. Quite the contrary! CRE investments should be something that we look to as a profit tool. It should be viewed as an opportunity to put our money somewhere that can appreciate in value.
Contrary to what we many may think, millennials and CRE investments share several similarities. Chief among these, in my opinion, is the concept of “change.” One of our generation’s trademarks is our tendency to seek out new ways to improve the previously established systems. Change is often something that millennials embrace. It’s also something that occurs often in the world of real estate. Our generation should be looking to real estate precisely for this reason. Millennials should be tapping into this market as a tool to shore up our investment portfolios and to shape our communities where we live.
[bctt tweet=”Millennials embrace change. Change also occurs often in the world of real estate.” username=”svnic”]
CRE investments empower investors to not only create profit for themselves, but also to stimulate the growth of their communities. Commercial real estate investment allows for new business ventures to move in, and for those previously established businesses to expand. We can’t afford to continue selling ourselves short by missing out on these opportunities. The processes of buying and selling commercial real estate are in continuous motion. This ebb and flow allows for both development and redevelopment of our communities, which should appeal to millennials.
Get Excited About CRE Investments
Now, commercial properties are not only profitable, they are relevant to our lives. investing in CRE is exciting! And it’s time millennials get excited about the opportunities CRE provides. Thinking of real estate in these senses, we should be on the lookout for opportunities to invest in commercial real estate. The realm of CRE investments is not consigned to older generations. All too often, a world of financial opportunity that is available in commercial real estate is overlooked or deliberately unexplored by millennials. These opportunities come in unexpected forms, so be sure to open up to unexpected possibilities. Embrace what is different and challenging. It may be the investment of our lifetime!
[bctt tweet=”It’s time #millennials get excited about the opportunities #CRE provides” username=”svnic”]
Present economic conditions are teetering on the edge of flat to very slow growth causing rising fears of a sustained slowdown. The catalysts of these issues are reductions in employment and investment in energy production and a general tapering of demand from overseas. The result to the United States as of June 2016 has been three months of below 200,000 hiring (only 38,000 in May), below 1% GDP growth (0.8% annualized in latest first quarter estimates), and flat growth of corporate profits. Not surprisingly, some investors are worried.
Those making the jump to say that slow economic growth equals a real estate downturn, or even the feared “bubble” should stop and take stock of the fundamentals. Occupancy rates for all major categories of commercial real estate, even apartments, are stable and improving nationwide. In fact, a recent Yardi Matrix report even states that the “worst” major metro it tracks is Houston, and its apartment occupancy rate is still 94.7% where energy price pains are the worst. Rents are generally still growing for all property types as well, even apartments. This point was also made clear by the same Yardi Matrix report stated that nationwide rents hit another all-time record high in May of $1,204 per month. If rents are rising and so are occupancies, then there is one simple conclusion; demand is still outpacing supply. That is a buying sign, not a selling sign, all else equal.
Supply Not Matching Increasing Demand
New supply, which has increased in the past few years, especially in the multifamily sector, may have trouble expanding in the future. Lenders appear increasingly stringent in providing development financing and labor and construction costs are not predicted to slow their perpetual increases. In fact, the internal, less discussed measures from the government jobs report show that hourly labor costs rose 3.9% in the first quarter. Thus, it appears that a part of the slowing pace of hiring is a cost constraint; not necessarily a falling demand issue. Developers of real estate have known this pain for years; they repeatedly tell stories of projects delayed and slowed due to labor shortages. For the commercial real estate market, this means that the supply and demand balance is likely to remain in favor of landlords, even if user demand cools moderately.
Those considering investing in real estate should look at these facts; solid fundamentals, low levels of new supply, and low interest rates when analyzing the next acquisition. Yes, it should be noted, that one great benefit of tepid economic indicators is remaining low interest and borrowing costs. The Federal Reserve is far less likely to push interest rate increases in 2016 than earlier thought and borrowers should take advantage of this. Plus, the real return to bonds and stocks is likely to drag lower compared to real estate, especially when considering the global exposure of many publicly traded companies. Real estate can provide a real income yield, supply and demand suggests that it can grow, and best yet, it can grow with inflation when and if it starts back up. Real estate offers income and stability in these types of economic climates; even REITs have outperformed the general stock market in 2016 to prove the point.
Investors Seeking Affordable Stability
There is one theme that investors should keep mind, that is “affordability.” Rents can only rise as high as incomes (personal or business) can support. Growth patterns show people and firms moving from high-rent “24 hour” cities (New York, San Francisco, Los Angles for example) to lower rent “18 hour” cities (Nashville, Charlotte, Orlando, Phoenix, Austin for example). Thus, while the major markets have been the leaders in the past few years, it’s logical to expect the “secondary” markets to be the relative winners for the next several years. If a property provides great value and utility at a relative “affordable” price point; then it is best positioned to provide stability in all economic environments.
In conclusion, it would be a mistake to equate minor economic jitters with impending doom, as many on television like to do. The United States went through a significant downturn from 2008 through 2012, but frankly hasn’t grown that fast since. Thus, the economy really is not possibly “overheated” as it was last time. Since commercial real estate is undersupplied on a relative basis, it may actually be one of the best investment categories in the near to long term; a totally different starting point than in 2008.
To learn more about the current CRE market and economic conditions, read the SVN Commercial Real Estate Cooperation Report here.
[bctt tweet=”There is one theme that investors should keep mind, that is affordability #CRE” username=”svnic”]
As we progress through the start of a new year, I am pleased to share my thoughts on the robust 12 months past and to offer my outlook for the commercial real estate market in 2016. Before I do, I would be remiss if I did not thank the SVN Advisors, staff, and fellow brokers for their contributions to driving our market forward in spite of changing times. I know that I speak for all SVN Advisors and staff when I wish you a prosperous year ahead.
The Year Ahead in the Commercial Real Estate Market
Uncertainty Breeding Opportunity
After several years of increasing domestic economic expansion and an ever-recovering and ever-growing real estate market, 2016 opens with the return of global economic uncertainty as China’s economic growth moderates, energy prices decline significantly, and geopolitical threats such as ISIS, pose a consistent threat to Europe and the rest of the world. While it remains unclear how today’s macroeconomic conditions will impact commercial real estate markets, there are two scenarios. The first is that global market weakness will impact domestic financial markets, the second is that market impacts remain moderate and commercial real estate remains stable and continues to grow due to strengths in core fundamentals. We believe that the second scenario is more probable given the unique opportunities being posed by forces – like demographic shifts – that are proceeding independently of macroeconomic trends.
As for the commercial real estate markets themselves, 2015 was an amazing year. Real Capital Analytics reported a total of $533 billion in sales representing a 23% gain over 2014, and the second highest level of investment volume over time behind the peak $573 billion in activity seen in 2007. Further, the Moody’s/RCA CPPI has given an initial estimate of 12% year over year price appreciation in 2015. These trends are more likely than not to persist throughout 2016 for several reasons. First, global pressures will have two effects: One, keeping interest rates low (despite the best intentions of the Federal Reserve) and keeping foreign money flowing to the United States, a decent amount of which will flow to real estate. Second, fundamentals are strong – in fact, many markets in almost all property type segments experienced rising lease rates and falling occupancies for most of 2015 and are forecast to continue such growth. Third, new supply remains balanced with demand growth and thus oversupply seems unlikely. The lack of increasing new supply given the growth of rental rates amidst falling vacancies can largely be attributed to rising construction costs and relatively tight lending standards for new development.
What happens in the broader United States macro economy is far more difficult to predict. First, the decline in oil and energy prices is absolutely going to cause highly localized and specific harm to those sectors and in turn cause some level of harm to the real estate markets dependent on energy production, such as those in Texas and the Midwest. Historically, oil price declines acted like a tax break or stimulus package for consumers and businesses and the overall economy thus prospered; since the United States has significantly increased its production of oil and energy following the pre-recession oil price spikes, the effect is less certain today. High price markets like those found in the Northeast and California and parts of Florida are likely to benefit the most from energy price declines as it lowers transit and utilities costs and could boost employment via the stimulus effect.
Overall, we expect that the United States economy will grow more slowly in 2016 than 2015 while still remaining positive and thus avoiding recession. Therefore, we do not see any major risks to the commercial real estate markets as long as fundamentals remain relatively strong.
Commercial real estate investors who made acquisitions during the downturn are now reaping the benefits of taking such risks. Despite, or in fact, because of these significant gains, many investors and market participants are now openly opining on the possibility of a new downturn in the real estate asset cycle. We do not find such arguments to be very compelling for several reasons. First, many of the causal conditions present before the 2008 economic turmoil are not present in 2016 and are not likely to appear in the near-term horizon. The most meaningful indicator of a potential bubble or overpricing of commercial real estate is the spread between cap rates and underlying treasury rates. According to RCA, cap rates averaged 6.5% nationwide during 2015, while the 10-year treasury rate averaged in the low 2% range for most of 2015 and early 2016. This implies a spread of over 4% (or 400 basis points). Today’s spreads are significantly higher than those observed pre-crash where they averaged slightly below 200 basis points and even below 100 basis points for class A assets in top markets according to the commercial real estate economics researchers at the Lakemont Group. In summary, the market is not presenting the same risk/return profile observed before the 2007 peak of pricing. Further, debt availability is far more constrained post crisis with total leverage utilization down significantly (in fact, the percentage of all equity transactions in many markets is staggering) and therefore the risk of default is relatively low for most investors and deals. Thus, we believe pricing in commercial real estate markets does not represent a new bubble or other significant source of risk.
This conclusion is further strengthened by our belief that interest rates will not experience significant upward pressure in 2016. The energy sector declines and overall global pressures will likely start impacting GDP and employment statistics by the end of the first quarter of 2016. The likely result will be the Federal Reserve slowing or even pausing further rate increases in 2016. Debt markets should remain open and active in 2016 as they did in 2015. If debt costs do not rise and fundamentals remain stable or growing (even if at slower rates than in 2015), it is not logical to expect price declines. In fact, we expect modest price appreciation for most markets.
Top Markets for Property Sales in 2015
(Ranked in terms of total dollar volume)
Manhattan – $55.9B
Los Angeles -$27.6B
Chicago – $22.6B
Dallas – $19.5B
Atlanta – $16.9B
Boston – $16.4B
Seattle – $14.9B
San Francisco – $14.3B
San Jose – $12.5B
Phoenix – $12.1B
Source: Real Capital Analytics
The list of top markets for commercial real estate sales in 2015 appears relatively similar to lists for the past 5 years with the new additions of Phoenix and San Jose. These markets attract institutional capital from private equity, REITs, and foreign buyers and have been the most competitive to find deals, especially with attractive yields. Overall, given the increasing level of global macroeconomic uncertainty, we expect these and related top tier markets to gather an increasing share of commercial real estate investment activity in 2016 as money moves to areas of perceived lowest risk.
Top Growth Markets for Property Sales in 2015
(Ranked in terms of YOY percentage increase in sales volume)
DC/Virginia Burbs – 121%
Baltimore – 71%
Orange County – 70%
Northern New Jersey – 69%
Seattle – 68%
Orlando – 68%
Portland – 61%
Central California – 60%
Inland Empire – 58%
Phoenix – 54%
Source: Real Capital Analytics
The above list of markets may present some of the best opportunities for growth and price appreciation given their relative strength. Capital is starting to rotate to these markets and further price increases may potentially follow. There will likely be expansion in cap rate spreads between primary and secondary markets in 2016, especially if foreign capital flows increase as predicted and those funds seek assets predominantly in only the largest markets. Thus, yield-seeking investors will likely find the best opportunities in the non-top tier markets (such as most of those on the list above).
Beyond market, property sector is equally important in terms of forecasting investment performance. According to RCA, the apartment sector has been the top performer, up 38% from the peak (defined as Q4 ’07), followed by office, up 18% from the peak. Retail and industrial have lagged at -1% from peak and up 3% from peak respectively but performed well in recent years. We find it impractical to give overall guidance for property sectors on a nationwide basis and encourage investors to work with Advisors who are knowledgeable about each sector in their respective market as finding the best performer can be challenging. Industrial properties offer a prime example of such quandaries – industrial real estate in energy markets should face decreased space demand as that sector contracts in 2016. By contrast, industrial distribution facilities in areas of high population growth (like Florida) may over-perform as retailers shift distribution from stores to warehouses as online sales continue to dominate.
Trends to Watch
Perhaps the most discussed trend in commercial real estate in recent years has been the Millennials, the age cohort who are changing work and living arrangements across the nation. A relatively less covered demographic trend of greater size and perhaps importance is the aging population. According to data from the U.S. Census Bureau and analyses by the Lakemont Group, the overall population in the United States is forecast to grow by 11.55% in the next 15 years while the population above the age of 75 is forecast to grow 69.21%. In fact, those over 75 years old will represent almost 10% of the population by 2030 (those above 65 will be over 20% as well). While many real estate market participants correctly use these statistics to justify the need for more senior housing, there are actually many other real estate opportunities to service this growing segment of the population. Market rate apartments with features and locations this demographic wants, can use, and can afford is one such example. Properties to house medical services and activity retail is another. We encourage investors to think long-term when making acquisition, disposition, and asset management decisions. This is one long-term trend that could shape demand for many property types for decades into the future.
2016 has started with higher levels of volatility in United States equity markets as a result of justifiably significant fears of global economic pressures causing falling demand domestically. While some investors are taking a fearful stance, we see a different outcome. It is probable that global uncertainty will serve to keep interest rates low and allow for growth of fundamentals in the commercial real estate markets and in the broader domestic economy. Furthermore, even in the event of a domestic economic slowdown, the global uncertainty could lead to lower interest rates and even greater inflows of foreign capital, supporting the domestic commercial real estate market (the current risk / reward proposition of U.S. investment is unbeatable).
If such occurs, it is likely for 2016 to be another strong year for commercial real estate transaction volume, net operating income growth, and even price appreciation; however, expect all to grow at a slower rate in 2016 than in 2015. Investors and property owners should be aware that today’s commercial real estate economy has little in common with previous downturns. As such, we believe that the risk and return profile of commercial real estate is still attractive in 2016 and is likely to remain so for at least the near-term horizon.
It is Thoroughbred racing season, one of my favorite times of the year. It was a great Kentucky Derby and Preakness with the favorite, American Pharaoh, prevailing down the stretch for both races. There are some real similarities between horse racing and commercial real estate investing. In the next few paragraphs, I’ll talk about horse racing, and share my views on how it parallels NNN investing.
1. Distance of the Track – Length of Lease Term
Commercial Real Estate Insight – The distances of the track for the three races is different: the Kentucky Derby is 1 ¼ miles, the Preakness is 1 3/16 miles and the Belmont is 1 ½ miles. This correlates well to a NNN investment lease term. If you have a longer term lease, then location is not as big of a concern. If you are buying, for example, a cell phone or mattress store that will typically have 10 year initial terms, then there needs to be a high barrier to entry and a strong corner location with great visibility and access.
Horse Racing Insight – Given that American Pharaoh had drawn the first door on the race track (one in which it is easy to get bottled up and stuck in the back) and the Preakness is the shortest of the three races (a sprint), I was not surprised to see that Bob Baffert instructed his jockey, Victor Espinoza, to take American Pharaoh right to the front from the start of the race. Otherwise he may have ended up in the back in a “bad location” and lost the race (not get his lease renewed).
2. The Jockey Really Matters – Carefully Time Your Investment
Horse Racing Insight – A Thoroughbred race horse weighs over 1,200 pounds. It is very important that the jockey has a strategy about where to position the horse on the race track and to regulate the speed of the horse. The jockey will only get one chance to “ask” (or kick) the horse up to full speed. I will never forget the 2004 Belmont Stakes where Smarty Jones was going for the Triple Crown. Smarty Jones was clearly the best horse, but the Belmont is the longest race at 1.5 miles – a full ¼ of a mile (one time around a standard high school track) longer than the Kentucky Derby, so it is crucial to manage distance in this race. Smarty Jones was in the front and pulling away, but his jockey may have “asked” him to sprint too soon, and Birdstone came out of nowhere. Smarty Jones never saw him, and Birdstone passed Smarty Jones at the end to take the Belmont.
Commercial Real Estate Insight – You have to manage your lease term for a NNN investment. If you plan to sell, it is best to sell with ten years left or a minimum of five years. If you have less than five years remaining, you may need to hold until the renewal or be prepared to take a significant discount. It’s important to have a plan in place when you purchase a NNN investment as to how long you will hold and when to exit the investment. A real estate investment professional can help you evaluate the best time to dispose of an investment in light of the market conditions.
3. Horses Have Personalities – Know Your NNN Investment Assets
Horse Racing Insight – If Smarty Jones had been eye-to-eye with Birdstone as the jockeys “asked” their horses to sprint, there is no way Smarty Jones would have lost. Horses know if they are winning or losing, and if Smarty Jones had been head-to-head with Birdstone, his heart would have pushed him for the win.
Commercial Real Estate Insight – Tenants have personalities, and there are some store managers and district managers who have livelihood riding on your real estate. With today’s technology, they know day in and day out whether they are winning or losing. Make sure you know how the store is doing and get to know the manager. They will share a wealth of information that will help with your long-term planning.
Bo, who served in the U.S. Marine Corps before pursuing his real estate career, discusses how tenacity and the other skills he learned in the service, such as systematization and accountability, have helped him to succeed. He says: “I am convinced that tenacity is the most important trait required to succeed in commercial real estate.”
Prospect on a daily basis
Bo, who works with SVNIC’s advisers to raise their productivity and profitability, also shares what sets top producers apart: “My experience has also taught me that top producers must systematically prospect on a daily basis,” because “those who consistently prospected throughout the downturn [in 2008] have continued to succeed.”
Embrace new technologies
“Social media platforms such as Twitter and LinkedIn as well as blogs have made it possible for CCIMs to become known as market experts and thought leaders faster than ever,” said Bo, who blogs at www.bobarron.com, and who joined SVNIC because of its emphasis on technological innovation, among other things.