More than 40 advisors from across the nation attended our “Tech Talk Denver” on Thursday evening, October 24. The event preceded the 2013 CCIM Live Conference. Diane Danielson, CPO, Bo Barron, CCIM and Karen Hurd, Sales Director spoke about how the SVNIC team leverages the latest technology for profitability. They touched upon the importance of establishing an online presence and credibility using social media. Advisors from the following states were represented: CO, KY, MD, AZ, CA, OR, IL, GA and MA. Great insights, food and drink were had by all. Many thanks to those who attended.
Sperry Van Ness was also a sponsor of the CCIM conference. See our Facebook page for photos by clicking here.
*All Sperry Van Ness offices are independently owned and operated.
Bo, who served in the U.S. Marine Corps before pursuing his real estate career, discusses how tenacity and the other skills he learned in the service, such as systematization and accountability, have helped him to succeed. He says: “I am convinced that tenacity is the most important trait required to succeed in commercial real estate.”
Prospect on a daily basis
Bo, who works with SVNIC’s advisers to raise their productivity and profitability, also shares what sets top producers apart: “My experience has also taught me that top producers must systematically prospect on a daily basis,” because “those who consistently prospected throughout the downturn [in 2008] have continued to succeed.”
Embrace new technologies
“Social media platforms such as Twitter and LinkedIn as well as blogs have made it possible for CCIMs to become known as market experts and thought leaders faster than ever,” said Bo, who blogs at www.bobarron.com, and who joined SVNIC because of its emphasis on technological innovation, among other things.
Commercial Real Estate is all about relationships. Getting face to face with prospects and clients is the most effective way to build relationships and to find and win business.
With the onset of new technologies, there’s a growing trend to use these advancements to replace this face to face interaction. I think this is a mistake. Social media like Twitter, LinkedIn and others cannot replace the effectiveness of face to face meetings. Social media can, however, enhance your ability to build relationships to be able to get those in person meetings.
I write about these issues on my professional coaching blog, theBarronBlog, on a regular basis and it’s a snippet of how I’m working with our team of Sperry Van Ness Commercial Real Estate Advisors across the country. Below are links to three recent posts that can help any real estate professional Level Up your practice.
The 17 Rules of Email Etiquette – Many of us work with or for large companies. We have access to large email lists. Understanding email etiquette is so important to protecting the culture of an organization as well as guarding productivity.
My biggest beef with email is its ability to interrupt me. The nature of my business requires me to be doing multiple things. I am not a natural multi-tasker. I much prefer to hone in on a task and focus all my energy on it. I rarely get to do this and am also easily distracted. The ding and notification that announces every email can cost me 5 – 60 minutes if I let it. I routinely get 200+ emails a day. That equates to 200+ opportunities to be distracted from what is important to what is less important but potentially urgent.
As I write this post, I have 2,677 followers on Twitter; 1,502 business connections on LinkedIn; and 2,698 ‘friends’ on Facebook. I don’t share this to boast. I simply want you to know what is possible. I am certainly not a celebrity. What I have done is execute a plan, and it has worked.
There is so much developing in the world of technology that there is no way that I can keep up with it all. What are some of the tools and technology that you use to connect most effectively with your clients and prospects?
Bo Barron, a former Sperry Van Ness franchisee, is our new Vice President of Organizational Development.
*All Sperry Van Ness® offices are independently owned and operated.
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