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Spokane, WA | 2016 Top #CRE Markets to Watch: Retail

SVNIC’s 2016 Market Outlook Reports assess the current state of the national commercial real estate market, and identify micro-trends within specific geographic regions and industries for 2016. Today we are delving into the 2016 Top Retail Markets to Watch. Not the largest or the most actively contested markets, the 2016 Retail Markets to Watch are each at an important juncture that presents unique opportunities for investment. Together, they reflect the diversity of trends that is driving the economy and commercial real estate performance in markets across the country.

Top Retail Market to Watch: Spokane, WA

Spokane - Top Retail Market to WatchThe economy of Spokane is attempting to recreate itself from a natural products producer to a more high tech and business-focused cluster but, so far, the results remain mixed. Unemployment has grown recently to 7.7% in January ‘16 but new job creation is occurring at a 1.7% annualized rate, according to the Bureau of Labor Statistics. Top sectors adding jobs include Information, Professional and Business Services, and Educational and Health Services, which are growing at annualized rates of 13.8%, 6.3%, and 3.6%, respectively. Population grew 4.2% from 2010 to 2015, according the Census Bureau, which means that overall demand for retail could grow. Still, sustained reductions in unemployment will need to be seen for significant growth to occur. As the tech industry grows, this is possible.

Stay Updated…

Over the next few weeks, the SVN Blog will be featuring posts that will focus on each of the top markets to watch for industrial, multifamily, office, and retail properties. SVN Advisors from selected top markets have provided their industry expertise regarding what to look out for in their specific market in the coming months. Don’t miss out on these important insights – subscribe to the SVN Blog on the right side of the blog homepage.

To read more on other top retail markets, download the full version of the 2016 Retail Market Outlook report here.

2016 Retail Market Outlook

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San Francisco, CA | 2016 Top #CRE Markets to Watch: Retail

SVNIC’s 2016 Market Outlook Reports assess the current state of the national commercial real estate market, and identify micro-trends within specific geographic regions and industries for 2016. Today we are delving into the 2016 Top Retail Markets to Watch. Not the largest or the most actively contested markets, the 2016 Retail Markets to Watch are each at an important juncture that presents unique opportunities for investment. Together, they reflect the diversity of trends that is driving the economy and commercial real estate performance in markets across the country.

Top Retail Market to Watch: San Francisco, CA

San Francisco - Top Retail Market to WatchSan Francisco has been the iconic American boomtown for centuries and this trend continues today as technology firms have helped lead record job growth that has brought the unemployment rate down to 3.9% in January ‘16 as employment continues to grow at a 3.6% annualized rate, according to the Bureau of Labor Statistics. San Francisco is also a major port and tourist destination, thus the demand for retail real estate should grow strongly in 2016 and beyond. According to the Census Bureau, population has grown by 5.9% from 2010 to 2014, which is quite impressive given the limited land mass of the city and topography of the Bay Area. As rents and home prices rise, expect San Francisco retail real estate to continue gentrifying as well, causing rent spikes in many sub markets.

Stay Updated…

Over the next few weeks, the SVN Blog will be featuring posts that will focus on each of the top markets to watch for industrial, multifamily, office, and retail properties. SVN Advisors from selected top markets have provided their industry expertise regarding what to look out for in their specific market in the coming months. Don’t miss out on these important insights – subscribe to the SVN Blog on the right side of the blog homepage.

To read more on other top retail markets, download the full version of the 2016 Retail Market Outlook report here.

2016 Retail Market Outlook

[bctt tweet=”San Francisco, CA is one of 2016’s top retail #CRE markets to watch.” username=”svnic”]

Charlotte, NC | 2016 Top #CRE Markets to Watch: Retail

SVNIC’s 2016 Market Outlook Reports assess the current state of the national commercial real estate market, and identify micro-trends within specific geographic regions and industries for 2016. Today we are delving into the 2016 Top Retail Markets to Watch. Not the largest or the most actively contested markets, the 2016 Retail Markets to Watch are each at an important juncture that presents unique opportunities for investment. Together, they reflect the diversity of trends that is driving the economy and commercial real estate performance in markets across the country.

Top Retail Market to Watch: Charlotte, NC

Charlotte - top retail market to watchCharlotte has expanded its employment base steadily since the recession bottomed in 2010 and currently has a relatively low 5.3% unemployment rate, as of January ‘16, and 2.8% annualized growth of new jobs, according to the Bureau of Labor Statistics. The region has also grown population by 10.1% from 2010 to 2014 according to the Census Bureau, making it prime for expansion and development of retail real estate. Major growing employment segments include Mining, Logging, and Construction, Financial Activities, and Leisure and Hospitality with 6.4%, 4.8%, and 4.6% annualized growth, respectively. As Charlotte continues to be a popular place to work and live, more firms are likely to enter the market, including those seeking to establish corporate headquarters. Despite these positive forces, North Carolina’s recently enacted “bathroom law” threatens to reverse economic growth as businesses and consumers look elsewhere to avoid the perceived discriminatory law; this could cause pain to the retail sector for the rest of 2016 and beyond if not fixed.

Advisor Insights: SVN | Percival Partners in Charlotte, NC

SVN’s Charlotte-based Advisors at SVN | Percival Partners have some retail market highlights to share. Here’s what to look out for in Charlotte’s retail market in 2016:

  • Increasing property values
  • Ongoing new development of grocery anchored centers
  • New grocery stores entering the market
  • Target will start expanding again
  • Continue to see high demand for investment properties

Stay Updated…

Over the next few weeks, the SVN Blog will be featuring posts that will focus on each of the top markets to watch for industrial, multifamily, office, and retail properties. SVN Advisors from selected top markets have provided their industry expertise regarding what to look out for in their specific market in the coming months. Don’t miss out on these important insights – subscribe to the SVN Blog on the right side of the blog homepage.

To read more on other top retail markets, download the full version of the 2016 Retail Market Outlook report here.

2016 Retail Market Outlook

[bctt tweet=”Charlotte, NC is one of 2016’s top retail #CRE markets to watch.” username=”svnic”]

Commercial Real Estate Retail Tenant Synergy

Tenant Synergy in Retail Commercial Real Estate

With ICSC’s annual RECon upon us, it’s about time to talk about retail tenant synergy. The original logic behind the large anchored mall was that people were unlikely to go out of their way to go to an in-line store, like a pretzel shop or a shoe store, but that they were willing to travel to go to a department store, like a Macy’s or a JC Penney. To take advantage of this, commercial real estate developers began building malls that had department store anchors at their corners and lots of little “in-line” shops in between. The department stores frequently got discounted rent, so it was a win for them, and the in-line stores benefited from having lots of “forced” traffic as people going between the department stores walked by. While the model of the mall has changed over the years, the concept of a synergistic relationship between tenants continues.

Retail Tenant SynergyLooking for more examples? Have you ever noticed that most neighborhood centers have a card store right near the supermarket? Or, for that matter, have you ever wondered why neighborhood centers typically have take-out focused restaurants like Chinese or pizza shops near the supermarket? It’s all about convenience.

What is going on here is that these commercial real estate owners have realized the benefit of synergy. Having tenants that fit well together is not only a way to keep their customers happy, but it is also a way to keep tenants happy. A dry cleaner located next to a supermarket, a card shop, a pizza parlor, a family haircut place and a day spa is very unlikely to leave. They benefit not only from their proximity to the supermarket but also from their proximity to other supportive businesses which make that center a one-stop shop. What could be a better place for them?

Retail Tenant Synergy Gone Wrong

On the other hand, commercial real estate landlords who get desperate can sometimes fail to achieve synergy. While this can be a way to keep occupancies high in the short term, it can generate greater vacancy down the line. Here’s a real world example of four tenants at a center in an overbuilt but demographically desirable eastern suburb of St. Paul, Minnesota:

  • High-end wine shop
  • Yoga studio
  • Gourmet food boutique focusing largely on cheese
  • Army recruiting center

I know of another center in an inner-ring northern suburb that has the area’s largest gun shop, a tobacco store, a rowdy drinking establishment and a large health clinic. It doesn’t have a pharmacy.

Over time, these centers will typically lose the tenant that doesn’t fit or will lose more tenants as their outlier tenant changes the nature of the entire center. While few commercial real estate marketing packages talk about this and many commercial real estate investment brokers are unaware of it, achieving tenant synergy is crucial for a retail center to be successful in the long term.

At SVN, creating synergy is a fundamental part of the principles that underlie our Shared Value Network℠. To learn more about how we help retail owners create markets for their properties, join us on our SVN | Live ℠ Open Sales Meeting.

[bctt tweet=”Achieving tenant synergy is crucial for a retail center to be successful in the long term #CRE” username=”svnic”]

The CRE Advisor's Guide to Surviving ICSC RECon 2016

Getting Ready for RECon 2016

As you’re probably aware, ICSC’s annual RECon is the event of all events for those in the commercial real estate industry, and an even bigger deal for those who specialize in retail. With over 40,000 attendees predicted to attend, and over 1,000 company booths, it’s a wonder how you will be able to see everything you want to see, learn everything you made the trip to learn, and network with the individuals you desperately need to meet.

Here are a few tips to survive Las Vegas this May:

  1. Plan ahead. If you haven’t already started thinking about this then go do it, like, now. The ICSC website has a list of all the attendees and booths that will be at the conference. Sit down and highlight which markets you would like to focus on, and who you want to meet in those markets. Find out if they have a booth, and schedule as many meetings as possible. Make a map of the convention center, highlight the booths you plan to see, in what order, and try not to get lost!
  2. Get the important things done first. As the conference drags on, many attendees will start to get bored or tired, and may not be hanging around for the last day and a half. Make sure you are scheduling meetings with the people you must see, and must talk to, first. Create a second “potential” list for the people you would like to speak with if you have time, or happen to run into at their booth. This way you are keeping your priorities in order, and making sure your time is well spent.
  3. Enjoy your time. There is no doubt that the conference can become hectic. Take advantage of this opportunity by introducing yourself to as many people as possible. The chances you are connected may be slim, but who knows who you will meet. RECon provides the best opportunity to expand your network and increase your business and deal flow.

Now that you’ve set up some meetings, take a deep breath and get excited for this action-packed weekend. And don’t forget to stop by SVN at booth C162F to find out what our Advisors have been up to! Click here for directions to the SVN booth C162F.

Oh, and amid all this preparation and excitement for #RECon2016, don’t forget to book your flights…

ICSC Recon Invite SVN

[bctt tweet=”Don’t forget to stop by SVN at booth C162F to find out what our Advisors have been up to! #RECon2016 #CRE ” username=”svnic”]

SVN Restaurant Resource Group Gears Up for 2016

Focusing on Mixed-Use Property, SVN Restaurant Resource Group Starts the Year with New Goals in Mind

After a record-setting year of sales and leasing volume, the SVN Restaurant Resource Group is heading into 2016 with refined focus on mixed-use assets. The team has identified 25 ‘high-opportunity’ retail corridors in Chicago and nearby transportation oriented suburbs.

Why Mixed-Use?

SVN Restaurant Resource GroupMixed-use properties in Cook County offer a unique tax advantage over strictly commercial properties. A mixed-use property’s assessed value is based on 10% of market value while a commercial property’s assessed value is based on 25% market value. Based solely on classification, two properties with identical market values may have dramatically different real estate tax liability.

Better federal tax depreciation benefits are also available for mixed-use property owners. For instance, if residential rentals account for more than 80% of the asset’s overall income, the property improvements are depreciated over a 27.5 year period versus a typical 39 year period.

Investors of mixed-use buildings are often entrepreneurial, making it a “natural fit for our personalities and results-driven market strategies,” as described by SVN Advisor Marcus Sullivan.

High-Opportunity Neighborhoods

SVN Restaurant Resource GroupSVN Advisor Tim Rasmussen details the methodology in determining the 25 target corridors: “We recognized several common characteristics in neighborhoods where our team and clients were most successful: well-defined retail corridors, shifting demographics, high walkability scores, and close proximity to rapid transit.”

It is estimated that over 50% of neighborhood retail/commercial space is occupied by restaurant and other food related business. This trend is likely to continue as traditional brick-and-mortar retailers dwindle in the wake of e-commerce. However, the SVN Resource Group concedes the shifting dynamics present repositioning opportunities for savvy investors and restaurateurs.

Top Tier, Middle Market

The SVN Restaurant Resource Group emphasizes assets valued between $500K- $5.0M. According to SVN Advisor, Jim Martin, “These tend to be fairly easy to finance with local and regional banks, i.e., the MB’s and Bridgeview Banks of the world.”

Martin explains the strategy is consistent with the mid-market world where SVN typically contends. “We rarely compete with the likes of CBRE or JLL, yet we’re able to leverage a national platform, the most sophisticated commercial real estate tools in the industry, and ultimately win the business.”

New Blood

Christian Peppler has joined the SVN Restaurant Resources Group and will provide advisory services for mixed-use property owners throughout the Greater Chicagoland Area. Christian brings six years of commercial real estate experience and has overseen $10M in real estate transactions.

About The SVN Restaurant Resource Group

SVN Restaurant Resource GroupThe SVN Restaurant Resource Group provides first-in-class advisory to clients in the foodservice and hospitality industry. Landlords, restaurant and nightclub operators, bakeries, caterers, hotels, food processors and manufacturers rely on the experience, local market knowledge, industry relationships, and technology advantages possessed by this highly specialized team of commercial real estate professionals. SVN has over 200 offices throughout the US, Mexico and Canada.

To learn more, visit the SVN Restaurants website here.

[bctt tweet=”“We’re able to leverage a national platform, the most sophisticated commercial real estate tools in the industry, and ultimately win the business.””]

Five for Friday with Don Ellwanger of Sperry Van Ness/Don Ellwanger

This week, Five for Friday features Don Ellwanger, senior vice president at Sperry Van Ness/Don Ellwanger in Sacramento, Calif.

Don Ellwanger, senior vice president at Sperry Van Ness/Don Ellwanger
Don Ellwanger, senior vice president at Sperry Van Ness/Don Ellwanger

1. What is your geographic market and product specialty?

I work in the greater Sacramento area and I specialize in retail investment sales and leasing, and agriculture land.

 

2. What’s your latest best practice tip that you can share?

Get out of the office more. Make it a priority to meet with more clients and do more cold calls.

 

3. What’s been the biggest change in how you run your business in the past decade?

I’ve been keeping in constant contact with my investors, and lately, I’ve been doing a greater number of smaller deals ($500,000 to $2 million).

 

4. What business book do you like to recommend to your colleagues?

The Magic of Thinking Big by David Schwartz

 

5. What’s a fun fact that not everyone knows about you?

When I’m not working, I enjoy trout fishing and duck hunting.

 

*All Sperry Van Ness® offices are independently owned and operated.