An Advisor's Take on ICSC: Noticing the SVN Difference

Experiencing the SVN Difference at ICSC in Las Vegas

Walls, doors, whispering and winks. All of these were present at this year’s ICSC convention. Not that these are in and of themselves bad, but it was these differences that I noticed between our SVN booth and most others.

Our SVN booth was not the biggest, definitely not the most extravagant, but it was packed, well-lit, there were no back rooms for private conversations, or doors to suggest that only someone more important than me can go there.

As I walked around, almost 2 years into a Commercial Brokerage career with SVN | Cornerstone in Spokane, WA and my second ICSC, it struck me, that’s another example of our SVN Difference.

Opening Closed Doors: The SVN Difference

SVN Difference at ICSC
The SVN booth at ICSC in May.

We aren’t about walls and doors or whispering and winks. We are about visible opportunities and “sky’s the limit” access to information with our culture of collaboration.

At SVN we have regular access to our top Executives, our Managing Directors, other offices who have done what we are trying to do and world-class technology platforms to do it well. And that kind of environment is exactly what our industry needs to attract future talent.

Professionals my age want to know we have a chance. We want to know that if we work hard we will have as good of a chance as any to create a respectable income for our loved ones. That if we don’t have access to closed doors and are separated by fancy walls, we still have access to opportunity.

And that’s a big part of the SVN Difference. Opportunity. And that’s exactly the opposite of what those walls, doors, whispering and winks produce.

We are a country founded upon the value of opportunity. If I can just get a chance, don’t give it to me, but give me a chance and I will out work the other broker.

That’s what SVN does. We get all the tools, the right culture and a chance. What else can someone ask for?

To learn more about the SVN Difference, visit the Why SVN page here.

[bctt tweet=”That’s what SVN does. We get all the tools, the right culture and a chance. #CRE” username=”svnic”]

Top Reasons to Visit the SVN Booth at ICSC in Las Vegas

RECon is just over a week away, and SVN is ready

Yes, of course SVN will be at ICSC RECon. Booth C162F to be exact! And we’re looking forward to all the networking and deal-making opportunities that are ahead.

Here’s why you should stop by the SVN booth in Las Vegas:

  1. We Share Fees – We’re the only commercial real estate company founded on the idea of compensated corporation. What’s this mean for you? How’s a 50% commission split sound on deals you do with an SVN Advisor? It sounds good to us, and guess what else? Higher splits increase demand, which ultimately leads to deals making it to market faster, and closing at a greater value. (See SVNIC EVP of Franchise Development Solomon Poretsky’s Commercial Real Estate Cooperation Report here).
  2. Over 100 SVN Advisors will be in Attendance – SVN is a network of over 1,500 Advisors spanning 500 markets in the US, Canada, Mexico, and Russia, so there’s a good chance we’ll have someone from your market to talk to. If not, we guarantee you’ll be hearing about us in your market soon. Our comprehensive commercial real estate services include sales, leasing, tenant representation, asset management, property management, corporate, consultation, accelerated marketing, and auction services.
  3. We are also a Commercial Real Estate Franchisor – Interested in joining SVN? We can make that a reality. We are always looking for more qualified real estate professionals to expand our already successful network. Become a part of our growth by joining the 6th Most Recognized Brand in Commercial Real Estate*, and branding yourself as a national firm driven by our culture of accountability, responsibility, and transparency.

Still not convinced? Come by anyway and we promise we’ll give you a reason to get excited and share what you learned about SVN with your colleagues, clients, and friends. Click here for directions to the SVN booth C162F.

We are looking forward to seeing you in Las Vegas!

*Based on The Lipsey Co.’s 2016 Commercial Real Estate Brand Survey

ICSC RECon 2016 - SVN Booth

[bctt tweet=”Yes, of course SVN will be at RECon. Booth C162F to be exact! #CRE” username=”svnic”]

The CRE Advisor's Guide to Surviving ICSC RECon 2016

Getting Ready for RECon 2016

As you’re probably aware, ICSC’s annual RECon is the event of all events for those in the commercial real estate industry, and an even bigger deal for those who specialize in retail. With over 40,000 attendees predicted to attend, and over 1,000 company booths, it’s a wonder how you will be able to see everything you want to see, learn everything you made the trip to learn, and network with the individuals you desperately need to meet.

Here are a few tips to survive Las Vegas this May:

  1. Plan ahead. If you haven’t already started thinking about this then go do it, like, now. The ICSC website has a list of all the attendees and booths that will be at the conference. Sit down and highlight which markets you would like to focus on, and who you want to meet in those markets. Find out if they have a booth, and schedule as many meetings as possible. Make a map of the convention center, highlight the booths you plan to see, in what order, and try not to get lost!
  2. Get the important things done first. As the conference drags on, many attendees will start to get bored or tired, and may not be hanging around for the last day and a half. Make sure you are scheduling meetings with the people you must see, and must talk to, first. Create a second “potential” list for the people you would like to speak with if you have time, or happen to run into at their booth. This way you are keeping your priorities in order, and making sure your time is well spent.
  3. Enjoy your time. There is no doubt that the conference can become hectic. Take advantage of this opportunity by introducing yourself to as many people as possible. The chances you are connected may be slim, but who knows who you will meet. RECon provides the best opportunity to expand your network and increase your business and deal flow.

Now that you’ve set up some meetings, take a deep breath and get excited for this action-packed weekend. And don’t forget to stop by SVN at booth C162F to find out what our Advisors have been up to! Click here for directions to the SVN booth C162F.

Oh, and amid all this preparation and excitement for #RECon2016, don’t forget to book your flights…

ICSC Recon Invite SVN

[bctt tweet=”Don’t forget to stop by SVN at booth C162F to find out what our Advisors have been up to! #RECon2016 #CRE ” username=”svnic”]

5 Key Retail Market Insights from ICSC's RECon 2015

What are the major retail market trends driving today’s real estate economy? That is a huge question, but luckily SVN’s Shari Tucker-Gasser has some answers. As the National Council Chair of Multi-Tenant Retail for Sperry Van Ness, LLC, Tucker-Gasser shared some of her expert retail market insights with GlobeSt.com at this year’s RECon in Las Vegas, Nevada. 

Retail Market Insights: 5 Key Takeaways

1. Real estate investment trusts (“REITs”) are dominating the retail market space. This means that it’s a tough market for independent investors, who can’t compete with the deep pockets of real estate investment trusts. With greater financial resources, REITs have the ability to take more risks with their property investments. This shuts many independent investors out of the market, because they can’t afford what REITs are willing to pay for properties.

2. Anchors are popular, but not a necessity. Due to the threat of an anchor possibly vacating, some investors prefer to buy unanchored strip centers. So while independent investors may be excluded from certain deals because of powerful REITs, they still have some attractive (and affordable) investment options.

3. “Green” properties in urban areas are purchased based on curb appeal. People often enjoy being able to say that they purchased renovated or “recycled” properties. “Green” buildings are trendy and appealing for certain types of investors, who are typically not as motivated by cash.

4. Revitalization projects can be attractive and mutually beneficial. Developing an area is exciting, because you are uplifting a previously struggling community. Millennials tend to prefer inner city areas, where they can easily commute to work and spend time with their peers. This poses a great opportunity for developers, who can revamp inner city communities to meet the needs of the growing number of city-dwellers.

5. The lack of good leasing brokers is a problem. Due to the recession, many good brokers have left the business. The industry needs a new crop of talented leasing brokers to sustain the commercial real estate field. This new breed of brokers will not appear overnight, but Tucker-Gasser remains optimistic.

To read more on retail markets in the commercial real estate industry, download the 2015 Retail Market Update report.



Tips and Tricks for a Successful ICSC RECon Convention

ICSC LogoThe International Council of Shopping Center  (ICSC)  RECon event takes place every year in Las Vegas, Nevada. This annual event  brings together more than 30,000 developers, brokers, tenants and owners from all over the world to the Las Vegas Convention Center. If you (or anybody you know) do anything involving retail shopping centers, it’s a must-attend event.

Attending the conference can be expensive, but well worth the cost as an investment in your business. With some advanced planning, you can minimize the cost, and still have a positive impact on your business.   In fact,  just going to ICSC RECon says that you take the business seriously.

As an experienced attendee, let me give you some pointers.

  1. To reduce attendance costs, consider bunking up with a friend or co-worker to save on hotel cost. Book your airline flight early to get the best rate. Make certain to attend the lunch and breakfast sessions where you’ll get a free meal (included in the registration fee) while getting to hear insightful and educational speakers talk about some of the challenging issues facing retail environments.
  2. Wear comfortable shoes. You can always tell the first timers– it’s the women in high-heels and the men in leather soled penny loafers.
  3. Bring lots of business cards, more than you think you might need.
  4. Get on the phone now and start booking appointments with the folks you want face time with.  That’s what the convention is all about.  Go to the 2013 RECon website and access the list of registrants, which includes their contact information. Don’t assume that if they’re not registered, that they will not be attending. Call them!
    The convention is spread out over several different halls– North Hall,  Central Hall and two levels in the South Hall. Walking through thousands of people and going from one hall to the other can take 30 minutes. Try and book together all your appointments in one hall.
  5. Do not bring lots of flyers, brochures, or marketing packages. Bring one copy, maybe two, to show folks that you’re meeting with, but don’t leave a copy with them, since it will never make it back to their office and it gives you a reason to follow-up afterward.  Also, this will eliminate the need to lug around a briefcase. It may be even better to bring along a tablet, since you can use it to show important information to your contacts.
  6. Stay focused, stay hydrated and stay sober. Being in Las Vegas brings about all kinds of distractions. If you’re making the costly investment to attend, be smart and use your time wisely.

Need more information? More pointers? Download floor plans? See who’s attending the event? Visit the show website by clicking here. See you in Las Vegas!


Prepared by:

Shari Tucker-Gasser, Council Chair of Retail Properties
Shari Tucker-Gasser, Council Chair of Retail Properties

Shari A. Tucker-Gasser

Council Chair of Retail Properties

Sperry Van Ness, LLC

Phoenix, AZ







*All Sperry Van Ness® offices are independently owned and operated.