A Statement On Ukraine from Kevin Maggiacomo, SVN President and CEO

Loading...

Top 3 Things that Keep #CRE Leaders up at Night

Recently I was asked to speak for the Society of Exchange Counselors at their marketing conference in Burlington, VT, where commercial real estate brokers, principals, developers, owners and investors were in attendance. I have adapted this talk for the SVN Blog so that our readers can find out what I think are the top 3 things that keep #CRE leaders up at night.

I know, because I talk to dozens of #CRE leaders every single day that there are 3 things that are always top of mind.

  1. Deal Flow
  2. Growth
  3. Happy Clients

Today I am going to show you how SVN can drive a lot more deal flow to you and your local market.

I am also going to tell you some exceptional ways how SVN is helping our Advisors grow.

Lastly, I will share how the SVN Difference has proven time and time again that our model of open communication, collaboration and sharing of information not only within SVN’s Shared Value Network, but the entire CRE community, yields a 9.6% higher price per SF on average on deals involving broker cooperation compared to deals that are double ended.

How does SVN do this?

Well, with regard to Deal Flow – Our advanced technology tools and marketing platform help Advisors be able to automate processes that in the past have been manual, labor intensive and time consuming, preventing more deal flow.

Growth – We all want to talk about this and know it’s important. SVN knows it’s important to you… and how it impacts your bottom line. SVN helps drive this growth in various ways: through SVN’s System for Growth which is our online training program, our award winning marketing platform powered by Buildout, recruiting assistance, education, product councils, deal making calls, national and regional seminars and conferences and more. Outside of training and recruiting tools that SVN provides, I personally help different markets grow through the relationships I have and the global marketing reach of SVN.

Happy Clients – Everybody wants a happy client. I want happy clients – don’t you? SVN knows how important it is to create amazing value for you as Advisors and your clients so they want to do multiple future transactions with you again. How? It’s the people at SVN who put clients’ interests first – it’s our culture. We’ve found in an independent study that deals sold through broker cooperation achieve a 9.6% higher price per square foot, on average, than deals that are double-ended. SVN is the only CRE firm in the country that invites outside CRE firms and their clients to a live open sales call each Monday morning and I invite you all to join.

SVN join the svn live call-01

The SVN Difference is a difference that will drive increased deal flow, growth and at the same time create a happier client that will want to do more transactions with you and send referrals to you in the future.

[bctt tweet=”SVN is the only #CRE firm that invites outside firms and their clients to a weekly live open sales call” username=”svnic”]

SVN Specialty Awards: Firm of the Year – SVN | Northco

Recognizing the SVN Difference with Specialty Awards

Firm of the Year 2015 NorthcoIf you read my recent blog post about the SVN Annual Conference highlights, you know that the SVN Specialty Awards recognize members of the SVN community who have distinguished themselves in 2015 by making significant impacts on the commercial real estate industry and beyond. The awards – which included Team Player of the Year, Ambassador of the Year, Collaborator of the Year, Trainer of the Year, Humanitarian of the Year, Prospector of the Year, Innovator of the Year, and Firm of the Year – looked beyond production results and instead focused on culture. The winners of this year’s SVN Specialty Awards each embody traits that the SVN culture values immensely: practicing collaboration, cooperation and conscious capitalism while excelling in commercial real estate.

SVN Firm of the Year 2015 – SVN | Northco

Firm of the Year is not the same as Top Producing Firm, although it can be. But when we look at nominees for Firm of the Year, we look for firms that are using the SVN tools, systems, resources and other offices to grow their presence. From the day SVN | Northco joined the SVN organization they went to our Jumpstart training events, used the SVN Live℠ Open Sales Calls to market properties, and embodied SVN’s collaborative culture. If you’ve ever called them for help on a golf or resort proposal, you’ve experienced it. They’re big, they’re productive, they cover many different parts of their market, and they’re a great bunch of men and women. And, this year, they are our Firm of the Year.

Led by Executive Directors Frank Jermusek and Walt Van Heest along with Managing Director Cameron Peterson, Northco became a member of the SVN organization in 2014. Headquartered in Minneapolis, MN, SVN Northco Real Estate Services is a full service commercial real estate firm that has been a leader in the Twin Cities market since 1975.


The SVN blog will be featuring one SVN Specialty Award winner every week for the next few weeks. Subscribe to the SVN blog on the right-hand column of the blog homepage to stay up to date with SVN and CRE industry news.

Top Reasons to Visit the SVN Booth at ICSC in Las Vegas

RECon is just over a week away, and SVN is ready

Yes, of course SVN will be at ICSC RECon. Booth C162F to be exact! And we’re looking forward to all the networking and deal-making opportunities that are ahead.

Here’s why you should stop by the SVN booth in Las Vegas:

  1. We Share Fees – We’re the only commercial real estate company founded on the idea of compensated corporation. What’s this mean for you? How’s a 50% commission split sound on deals you do with an SVN Advisor? It sounds good to us, and guess what else? Higher splits increase demand, which ultimately leads to deals making it to market faster, and closing at a greater value. (See SVNIC EVP of Franchise Development Solomon Poretsky’s Commercial Real Estate Cooperation Report here).
  2. Over 100 SVN Advisors will be in Attendance – SVN is a network of over 1,500 Advisors spanning 500 markets in the US, Canada, Mexico, and Russia, so there’s a good chance we’ll have someone from your market to talk to. If not, we guarantee you’ll be hearing about us in your market soon. Our comprehensive commercial real estate services include sales, leasing, tenant representation, asset management, property management, corporate, consultation, accelerated marketing, and auction services.
  3. We are also a Commercial Real Estate Franchisor – Interested in joining SVN? We can make that a reality. We are always looking for more qualified real estate professionals to expand our already successful network. Become a part of our growth by joining the 6th Most Recognized Brand in Commercial Real Estate*, and branding yourself as a national firm driven by our culture of accountability, responsibility, and transparency.

Still not convinced? Come by anyway and we promise we’ll give you a reason to get excited and share what you learned about SVN with your colleagues, clients, and friends. Click here for directions to the SVN booth C162F.

We are looking forward to seeing you in Las Vegas!

*Based on The Lipsey Co.’s 2016 Commercial Real Estate Brand Survey

ICSC RECon 2016 - SVN Booth

[bctt tweet=”Yes, of course SVN will be at RECon. Booth C162F to be exact! #CRE” username=”svnic”]

The SVN Commercial Real Estate Cooperation Report

The Commercial Real Estate Cooperation Report Changes Everything

SVN CRE Cooperation ReportIf you read National Real Estate Investor, or follow the SVN Twitter feed (@SVNIC ), you may have noticed a recent piece that I wrote entitled, “When Brokers Cooperate, Sellers Net More.” The NREI article made a bold claim:

Deals sold through broker cooperation achieve a 9.6 percent higher price per square foot, on average, than deals that are double-ended.

In other words, everything we say about the SVN Difference, about Compensated Cooperation and about our Shared Value Network… It’s true. 100% true. Furthermore, SVN has been right about it for almost 30 years.

The NREI article gives you a taste of the argument. If you want to see the whole report that lays out the full analysis, including the stories, end notes, charts and graphs, click the image to the right.

The Best Way of Doing Brokerage

I think the most important part of this report is that the industry has proof to support that cooperation is the best way of doing brokerage... which just so happens is the way that about every other efficient market outside of the commercial real estate world works.

Believe it or not, it’s the first time that anyone has ever done this. We worked with an economics professor to check our numbers, and he did a review of the academic literature. No one has analyzed thousands of commercial deals to see if cooperation works. They’ve done it on the residential side, but never on our side, the commercial side of the business. So, at least for now, this is it.

The CRE (Not So) Secret Weapon

The Cooperation Report is a powerful tool for brokers to use when competing for listings. It provides an arrow in your quiver to support the argument that you, a cooperation driven real estate professional, the way you do brokerage, is proven to earn a higher sale price per square foot. Bottomline. There is no arguing with that. Happy hunting.

[bctt tweet=”Win that listing with this (not so) secret #CRE weapon. ” username=”svnic”]

SVN Specialty Awards: Collaborator of the Year – Tony Yousif

Recognizing the SVN Difference with Specialty Awards

Tony Yousif - Collaborator of the Year 2015If you read my recent blog post about the SVN Annual Conference highlights, you know that the SVN Specialty Awards recognize members of the SVN community who have distinguished themselves in 2015 by making significant impacts on the commercial real estate industry and beyond. The awards – which included Team Player of the Year, Ambassador of the Year, Collaborator of the Year, Trainer of the Year, Humanitarian of the Year, Prospector of the Year, Innovator of the Year, and Firm of the Year – looked beyond production results and instead focused on culture. The winners of this year’s SVN Specialty Awards each embody traits that the SVN culture values immensely: practicing collaboration, cooperation and conscious capitalism while excelling in commercial real estate.

SVN Collaborator of the Year 2015 – Tony Yousif

Tony Yousif - Collaborator of the YearJust being with SVN means you are a collaborator. And one could say that when you specialize in national accounts, you would naturally be a good collaborator. However, when you run your national accounts in a manner where nearly half the company writes in to nominate you, it means that you are the company’s best collaborator. As we are a company founded on collaboration both internally and externally, it’s with great pride that we present this award to Tony Yousif.

Tony Yousif serves as Senior Director of National Accounts for SVN | Asset Advisory Group specializing in the management and sale of investment properties.


The SVN blog will be featuring one SVN Specialty Award winner every week for the next few weeks. Subscribe to the SVN blog on the right-hand column of the blog homepage to stay up to date with SVN and CRE industry news.

SVN Annual Conference 2016: Highlights From San Diego

My Top 4 Moments from the SVN Annual Conference

The 2016 SVN Annual Conference was easily the best reason to miss class. As a college student and the youngest member of the SVNIC team, I had the incredible opportunity to travel to San Diego, California for a three-day commercial real estate extravaganza: #SVN2016. The SVN Annual Conference, held in the Westin San Diego, proved to be the highlight of my entire year working at Sperry Van Ness International Corporation (so far). As you can probably tell, it was difficult for me to narrow down what I thought were the best parts of the event. While I’m sure everyone had a different set of high points, here are mine:

1. Kevin Maggiacomo’s Opening Address

Kevin Maggiacomo
Kevin Maggiacomo, SVNIC CEO & President.

SVNIC CEO & President Kevin Maggiacomo kicked off the conference talking about transparency, shared values and supporting women. As it always has, the commercial real estate industry currently lacks diversity, particularly in terms of including and promoting the interests of women – SVN aims to change this. As quoted in the Globe St. article about him, Maggiacomo says: “Having more successful women on our teams will make all of us more successful and generate exponential value and more profits.” Personally, as a college student interested in business, I was particularly interested in how hiring gender-inclusive talent as well as transparency across the organization (i.e., openly sharing fees with the entire brokerage community) can result in higher profits. As I better understood from Kevin’s opening speech, implementing a shared value strategy enables Advisors to have even more “meaningful conversations.” Kevin wants Advisors to strive to have five “real” conversations per day… every day. This is something that even us interns can try.

2. Advisor Headshot Session

SVN Annual Conference 2016 Poolside Roof Deck
The background: San Diego buildings and sunshine.

The 400+ SVN Advisors and staff from across the U.S., Canada, and Russia probably didn’t expect to have a professional photographer waiting for them at the hotel poolside – on the first full day of the conference. With the help of two extremely resourceful SVNIC assistants (yes, I was one of them), the photographer shot hundreds of new professional headshots for over 150 SVN Advisors and staff within that one day. Not only did dozens of SVN Advisors receive complimentary up-to-date professional headshots to help market themselves and their businesses – it was also an unexpected networking event. I met so many members of the SVN organization while helping them get ready for their photoshoots, and I’m happy to say I have 150 new friends.

3. Diane Danielson’s Business Trends Talk

Diane Talk – Annual Conference 2016
Diane updates the full house of SVN Advisors.

Yes, Diane Danielson is my boss, so at the risk of sounding biased, I’ll say it anyway: she nailed it. Her talk, which focused largely on Millennials (me!) was spot-on. We want flexibility in work hours and location, a clear path for advancement, a conscious capitalist mission, but we still want to work hard. It seems like Millennials are often accused of being lazy, self-absorbed, and all around not the sort of people cut out for the corporate environment that their Silent Generation, Baby Boomer, and older Generation X parents worked hard to cultivate. In her talk, Diane shattered this stereotype about my generation by emphasizing our desire for efficiency. While the business trends discussed spanned more than just Millennial issues, this part of Diane’s speech resonated most with me because as a Millennial, I couldn’t have said it better myself. Click here to see a video of the full talk.

4. Specialty Awards

Everyone likes winning awards. If you don’t, I kind of think you’re lying. What makes the SVN Specialty Awards so wonderful is that they recognize more than just good Commercial Real Estate Advisors – they recognize good people. The awards – which included Team Player of the Year, Ambassador of the Year, Collaborator of the Year, Trainer of the Year, Humanitarian of the Year, Prospector of the Year, Innovator of the Year, and Firm of the Year – looked beyond production results and instead focused on culture. The winners of this year’s SVN Specialty Awards each embody traits that the SVN culture values immensely: practicing collaboration, cooperation and conscious capitalism while excelling in commercial real estate. Yes, numbers don’t lie. But neither do the people – all members of the SVN organization were invited to nominate individuals for the SVN Specialty Awards. This year’s winners are a group of SVN Advisors and Managing Directors who motivate and inspire me and countless others to strive for excellence in every sense of the word. In case you were curious, here are the winners:

There you have it – my top highlights from the 2016 SVN Annual Conference. I’m sorry, professors – the experience I gained from my three days outside of class was worth its weight in California gold.

For other SVN Annual Conference news, check out the SVN Blog for additional content.

[bctt tweet=”I’m sorry, professors – the experience I gained from my three days outside of class was worth it. #SVN2016 #CRE”]