SVN Franchise Opportunities in Various U.S. Locations
Sperry Van Ness International Corporation (SVNIC) is pleased to announce opportunities for SVN® Franchises in: Des Moines, IA, Northern New Jersey, the State of Connecticut,andWestchester County, NY.
SVNIC is the 6th most recognized commercial real estate brokerage brand according to the Annual Lipsey Brand Recognition Survey. Unlike most national commercial real estate service firms, the SVN® organization is seeking individuals, teams and firms who want the freedom to be their own boss and to grow their existing business.
Experience The SVN® Difference.
With an SVN® Franchise, we provide you with the training, resources and tools you need to run an independently owned office. We also provide you with a real estate community spanning 200 locations serving 500 markets. Every member of our SVN® organization is familiar with our core covenants and our unique culture. To find out more about our culture of compensated cooperation and putting clients’ interests first, you can join us on our SVN Live™ Open Sales Meeting, which is open to the industry.
If you would like further information about opening a franchise, please contact:
Karen Hurd Senior Vice President – Franchise Development Karen.Hurd@SVN.com 781.812.4272
[bctt tweet=”SVN is seeking individuals, teams and firms who want the freedom to be their own boss. #CRE”]
The Survey Results Are In – Millennial CRE Is Our Future
In the Fall of 2015, Sperry Van Ness International Corp. (SVNIC) surveyed over 325 Millennials (born between 1980 and 1995) in the United States, Canada and South America about careers, specifically asking about commission-based jobs and what they are looking for in future employers. With the oldest members of Generation Y moving into the upper echelons of their respective fields, a discussion about Millennial real estate careers is as timely as ever.
Why You Should Care About Millennials in CRE
The commercial real estate (CRE) industry has been around since small-time businesses first opened their doors; and it will continue to be around as long as there is commerce. Yet, the industry, which was hit hard during the last recession, has an aging employee base. For a full five-year period (2008-2013), commercial real estate was not a lucrative career option for many licensed brokers, and especially not attractive to younger professionals. This means that the CRE industry needs to work harder to attract and cultivate the top talent of tomorrow, or risk an industry brain drain.
The Millennial Commercial Real Estate Career Study conducted by SVNIC (“The SVN® Study”) attempts to answer how an industry led by a majority of white males, many of whom began their careers before the Internet was open to commerce, can attract diverse young men and women. In commercial real estate offices run by Baby Boomers and the Silent Generation, the Millennials (also known as Generation Y) are often operating under a completely different paradigm. It’s not just about the technology, but how their access to the world through that technology has changed expectations of what is desirable in a work environment. Millennials are still as ambitious as any generation that came before, but to capture the attention of the best and the brightest, commercial real estate companies need to make a few changes.
Interested? There’s More…
SVNIC COO Diane Danielson summarized the survey findings in this brand new report. Download the entire Millennial CRE Report E-book here.
[bctt tweet=”The CRE industry needs to work harder to attract top talent or risk an industry brain drain.”]
Our industry has a problem. The average age of a commercial real estate agent is around 60 — which is an issue as Millennials like me are starting to outnumber other generations in the workforce. And with SVN growing internationally, we wanted to know how the brand and industry resonate outside of the U.S. — so we partnered with a group of Brazilian students through Boston College’s International Entrepreneurship Center to find some answers. On Wednesday, July 29th the students presented their ideas on how to make the SVN brand and CRE industry more appealing to Millennials, from an international perspective.
International Insights: 3 Ways to Reach Millennials
It all starts with the website. As tech-obsessed Millennials, the first thing we do when we hear about a company is Google it. So no matter the size of your office, you’d better have a good website. To the Brazilian students, a “good” website is one that is light on text and heavy on visuals. The students also pointed out that they need to identify with the content on the site. Quotes, testimonials, and photos of young Advisors can help solve this issue.
Let’s talk money. A commission-only job sounds risky, and it certainly can be. But the students were comfortable with the idea because starting a company or similar entrepreneurial endeavors are basically commission-only until you have funding. Due to language barriers and their just learning the business, the Brazilian students were initially confused with the SVN concept of “compensated cooperation.” Once they understood the benefits of splitting commissions it seemed to fit right in with their view of open and transparent business practices in a sharing economy.
Emphasize the benefits of a franchise. Franchises are big in Brazil and can translate well in international markets. To attract Millennials to work for a franchise business, it’s important to highlight the upsides like training, tools, and independence that the franchise model can offer. As the Brazilian students said in their presentation, with a franchise “you’re on your own but you’re not alone.” You’re in charge of your own destiny, but the franchise system has your back.
If you’re ready to take your CRE career to the next level with the SVN franchise system, visit our Careers page here.
[bctt tweet=”To attract Millennials to work for a franchise business, it’s important to highlight the upsides like training, tools, and independence that the franchise model can offer. “]
Sperry Van Ness/MG Property Advisors, Inc. in San Rafael, California is the newest franchisee of the Sperry Van Ness International Corporation. Led by Managing Director Gary Gustafson and Senior Advisor Martin Perlmutter, SVN/MG Property Advisors will focus on a strong national net leased property sales program, as well as local office and industrial sales in California’s North Bay, just north of San Francisco.
Gustafson and Perlmutter have assembled a team of top advisors with a shared background in closing large deals, including the recent sale of $15 million in net leased properties. The staff at SVN/MG Property Advisors is now looking to SVNIC’s innovative technology platform and transparency in listings to become a recognized leader in the area’s highly-competitive brokerage industry.
“For many years, I’ve admired the Sperry Van Ness® philosophy that a transparent commercial real estate market is better for both brokers and clients,” said Gustafson. “That mission, combined with marketing tools that make the sales job more efficient and productive, made joining SVNIC the easiest and best choice.”
To learn more about becoming an SVNIC business owner, click here.
*All Sperry Van Ness Offices are independently owned and operated.
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