Bo Barron’s advice for success featured in Commercial Investment Real Estate

What skills, knowledge and tools does a commercial real estate adviser need to succeed?   That is what Commercial Investment Real Estate (the magazine of the CCIM institute) wanted to learn from Bo Barron, CCIM, vice president for organization development at Sperry Van Ness International Corporation (SVNIC).

Tenacity, systemization and accountability

Bo Barron, VP of Organization Development

Bo Barron, Vice President of Organization Development at Sperry Van Ness International Corporation

Bo, who served in the U.S. Marine Corps before pursuing his real estate career, discusses how tenacity and the other skills he learned in the service, such as systematization and accountability, have helped him to succeed. He says: “I am convinced that tenacity is the most important trait required to succeed in commercial real estate.”

Prospect on a daily basis

Bo, who works with SVNIC’s advisers to raise their productivity and profitability, also shares what sets top producers apart: “My experience has also taught me that top producers must systematically prospect on a daily basis,” because “those who consistently prospected throughout the downturn [in 2008] have continued to succeed.”

Embrace new technologies

“Social media platforms such as Twitter and LinkedIn as well as blogs have made it possible  for CCIMs to become known as market experts and thought leaders faster than ever,” said Bo, who blogs at www.bobarron.com, and who joined SVNIC because of its emphasis on technological innovation, among other things.

Read the entire interview in the July/August 2013 issue of Commercial Investment Real Estate magazine.

 

*All Sperry Van Ness offices are independently owned and operated.

Leave a Comment