This week, we turn the spotlight on Sperry Van Ness | RICORE Investment Management, Inc. with offices in Cincinnati, Ohio.
1. What has been your strategy for growing your firm and also your market share?
We do this by understanding our clients’ investment objectives and formulating strategies to achieve these objectives in the context of the current and anticipated market forces. Specifically, our clients will experience SVN-RICORE’s superior real estate investment modeling, strategic thought process, rent collection and operating expense escalation management, attention to detail, prompt and accurate financial reporting. We are enhanced by having the brightest and hardest working people join our firm who bring with them their expertise in the market and their specific disciplines. Having seasoned professionals, we are able to position ourselves as a full service real estate firm, where we can provide professional services for Receivership, Property Management, Investment Brokerage, Leasing and Construction Services, with “Maximum Value and Minimum Risk” for our clients.
We have also implemented the use of our website www.svn-ricore.com for marketing our services and staff along with our properties, and have complemented it with our daily postings of property sales and lease listings on Facebook, Twitter, LinkedIn, Google+, Instagram and Tumblr. We also regularly advertise in the local Business Journals, Midwest Real Estate News and National Real Estate Investor publications. Our social media marketing initiative has opened up our client base to new avenues of advertising our services from listings to Property and Facility management. It allows our firm the ability to have interaction with clients in the ‘new media market’ and the property owners are ecstatic to see their properties appear in this medium, along with case studies, well researched market reports and client testimonials.
2. What are some of the unique activities you do to motivate your team?
We hold monthly birthday and anniversary cake tastings and go to and participate in events as a group. We recently held an open house for our new space and invited clients, past, present and future, along with public dignitaries for an evening of food, social time and entertainment. We have gone bowling, trap shooting, a vineyard and plan on attending a Cincinnati Reds games for team building events. SVN-RICORE is also pleased to corporately sponsor and participate in many civic, community and philanthropic organizations that make a difference.
3. What’s been the biggest challenge in running your business in the last few years?
With the downturn then recovery of the Commercial Real Estate market, weathering the storm has been a challenge, however, with well positioned managed properties, accounting services, receivership services, along with a few good investment sales opportunities completed, we have been able to maintain and grow our staff in anticipation of the full boom currently beginning in our market. Bringing in additional staff in this economy for some firms could not have happened, but for us, it was a necessity in order to keep up with the business lines as they were expanding during these years.
4. How many Advisors/Staff did you have when you joined SVN? How many (in total) do you have now?
In the beginning of our SVN Franchise in 2010 we started with 3 Property Managers, 2 Property Services Administrators, 1 Facilities Manager, 2 Advisors, 1 Brokerage Administrator/Office Manager/Marketing, 2 Construction Staff, and 2 Accounting personnel.
Currently we have 4 Property Managers, 5 Property Services Administrators, 5 Facilities Managers, 9 Advisors, 2 Brokerage Administrators, a Marketing Manager, 3 Construction Staff, and 5 Accounting personnel. We also have a CFO & Controller to round out our services staff, in addition to the Executive Managing Director.
Increasing our staff has been an integral part to create an environment for well-rounded commercial real estate professionals the ability to provide services to clients that are world class in nature.
Executive Managing Director
Sperry Van Ness | RICORE Investment Management, Inc.
*All Sperry Van Ness® offices are independently owned and operated.