Five for Friday with Joel Kattan of Sperry Van Ness Commercial Realty

It’s Friday, and this week we are spotlighting Joel Kattan, Senior Advisor, Sperry Van Ness Commercial Realtyin Fort Lauderdale, for our Five for Friday.

Joel Kattan, Senior Advisor Sperry Van Ness Commercial Realty
Joel Kattan, Senior Advisor, Sperry Van Ness Commercial Realty

1. What is your geographic market and product specialty?

My market is South Florida and my product specialties are Industrial and Office.


2. What’s your latest best practice tip that you can share?

Create and implement a business plan. Over the last couple of years, I’ve found that having a business plan has helped me tremendously in terms of keeping me focused. It also helps me identify which strategies grow my business, and which need to be revaluated. It may seem like a small thing, but it’s very effective.


3. What’s been the biggest change over on how you run your business in the past decade?

The South Florida industrial market, particularly in the last couple of years, has been very much driven by international buyers looking to position themselves in Miami ahead of the Panama Canal expansion completion, in order to benefit from the increased business it will steer our way. When I first started out, the majority of my clients were owner/users that had businesses or properties within a five mile radius of the subject property. That is no longer the case. As a result, the days of simply canvassing an area to find a buyer are over. Instead, the focus is on getting maximum exposure for each property via various websites, social media, and direct email campaigns.


4. What business book do you like to recommend to your colleagues? 

The Happiness Advantage: The Seven Principles of Positive Psychology that Fuel Success and Performance at Work. It’s a great read. I was turned on to this book by a TEDTalk, check it out: Shawn Achor: The happy secret to better work


5. What’s a fun fact that not everyone know about you?

I have coached numerous basketball teams that my eight-year old son has played on. I’m a pretty good coach and I’m passionate about it. Also, I am a true Florida native, born and raised here, and with no plans on leaving!


*All Sperry Van Ness® offices are independently owned and operated.