How to Choose a Commercial Real Estate Broker

Five Mistakes Great Commercial Real Estate Brokers Don’t MakeLooking for a CRE broker who will give you both the time and positive experience that you need? Start your search by narrowing your options to established national firms. Once you’ve selected a reputable firm, don’t shy away from choosing a junior commercial real estate agent with slightly less experience and knowhow.

This may sound counterintuitive, but choosing a junior broker could be the best decision for you. For one, most established firms are selective in who they recruit, so you have pretty strong odds of finding a good broker, regardless of experience level. Secondly, the junior broker that you work with will be driven to make a good impression so that they can build their resume. Both of these factors will contribute to a broker who will give your transaction much more attention than a more experienced agent would.

At this point, you may be asking, “Well, what if they’re incompetent?” Even if you get a bad draw and end up with a mediocre junior broker, there is still a silver lining: they aren’t working alone. At any good firm, these junior brokers will have a senior agent or a more experienced manager overseeing their work. This means that you get the benefit of working with an experienced senior agent, while also getting a high level of personalized service.

I worked hard for my clients as a young agent, and as I grew into a senior agent and manager, I provided expert advice to my junior brokers and their clients. These clients greatly benefited from the time my junior brokers were able to dedicate to them, as well as the insight and knowledge of our senior staff. Now you can take advantage of this approach!

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