5 for Friday – Perry Laufenberg, Managing Director, SVN | Desert Commercial Advisors

This week, our 5 for Friday features Perry Laufenberg, Managing Director of SVN | Desert Commercial Advisors, in Phoenix, Arizona. Laufenberg is accomplished in transaction management, marketing, working with brokers and landlords of apartments, shopping centers, and office buildings.


1. What advice would you provide to an aspiring advisor who is new to the industry?

Hard work and determination will determine your future. Use the SVN database to consistently and methodically prospect for new clients with phone calls and directed marketing campaigns. Focus on building relationships by providing valuable information to the most active commercial real estate owners in your market.


2. What does the SVN Difference mean to you?

The SVN Difference is fully embracing the technology, tools and relationships that exist within our company to generate more business and make lifelong friends along the way.


3. What learning tools would you recommend to your colleagues to further their knowledge and enhance their careers?

It goes without saying, but the CCIM coursework and training modules are some of the most comprehensive learning tools there are for commercial real estate practitioners.


4. What inspired you to open or join an SVN franchise?

SVN has always embraced technology, inclusion, and diversity, which sets us apart from most of the commercial real estate industry. The values and core covenants that the company was founded on continue to be an important part of why we are with SVN.


5. What was your most memorable deal and why?

The most memorable deals are always the first big deal one of my advisors closes. Handing out a check that could be someone’s yearly salary at another job, will never get old.


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