This week, our 5 for Friday features Jimena Sayavedra, an Associate Advisor with Sperry Van Ness Chicago Commercial based out of Chicago, Illinois.
1. What is your geographic market and product specialty?
My geographic focus is Metropolitan Chicago industrial corridors and my product specialty is Industrial sales and leasing.
2. What’s your latest best practice tip that you can share?
I believe that targeted well-planned networking is a very powerful tool to grow connections not only for career advancement but especially to grow our real estate practice. Either face-to-face networking or via social media, It creates opportunities to initiate conversations to connect with people and discuss problems and solutions with sellers, buyers, landlords, and tenants.
Another foundation of any real estate practice is cold calling, which goes hand-and-hand with networking, since both require excellent communication skills, industry knowledge and confidence. Tackling these two tasks I think are fundamental steps to develop and maintain a strong database of clients, which is the groundwork for my practice as a commercial real estate advisor.
3. What’s been the biggest change over on how you run your business in the past decade?
Since I am newer to the brokerage business, I would say definitely social media is a game changer in all that we do. It makes us more efficient because it allows us initiating or following up on connections and relationships with more people. For us in the commercial real estate business, it is a great advantage to connect digitally with members within companies, groups, associations where we can start conversations and find leads. I think it is a great complement to the permanent cold calling that is part of our daily practice.
I am now focusing on prospecting and will follow with developing my “presence.”
4. What business book do you like to recommend to your colleagues?
“Lean In” by Sheryl Sandberg. I think Sandberg with this book has opened up so many issues related to women and work and how women tend to hold back when we actually have everything to succeed in the business world and bring more women to leadership positions. I think a lot of what she says in her book is very applicable to women in the male dominated real estate sector, where we women bring skills that add great value to this profession.
5. What’s a fun fact that not everyone knows about you?
I am a marathon runner, I have completed 18 marathons, including 2 Boston, 10 Chicago, 1 New York among others. I just finished Boston.
*All Sperry Van Ness offices are independently owned and operated.