Top 3 Things that Keep #CRE Leaders up at Night

Posted on September 28, 2016 by SVN

Recently I was asked to speak for the Society of Exchange Counselors at their marketing conference in Burlington, VT, where commercial real estate brokers, principals, developers, owners and investors were in attendance. I have adapted this talk for the SVN Blog so that our readers can find out what I think are the top 3 things that keep #CRE leaders up at night.

I know, because I talk to dozens of #CRE leaders every single day that there are 3 things that are always top of mind.

Deal Flow
Growth
Happy Clients

Today I am going to show you how SVN can drive a lot more deal flow to you and your local market.

I am also going to tell you some exceptional ways how SVN is helping our Advisors grow.

Lastly, I will share how the SVN Difference has proven time and time again that our model of open communication, collaboration and sharing of information not only within SVN’s Shared Value Network, but the entire CRE community, yields a 9.6% higher price per SF on average on deals involving broker cooperation compared to deals that are double ended.

How does SVN do this?

Well, with regard to Deal Flow – Our advanced technology tools and marketing platform help Advisors be able to automate processes that in the past have been manual, labor intensive and time consuming, preventing more deal flow.

Growth – We all want to talk about this and know it’s important. SVN knows it’s important to you… and how it impacts your bottom line. SVN helps drive this growth in various ways: through SVN’s System for Growth which is our online training program, our award winning marketing platform powered by Buildout, recruiting assistance, education, product councils, deal making calls, national and regional seminars and conferences and more. Outside of training and recruiting tools that SVN provides, I personally help different markets grow through the relationships I have and the global marketing reach of SVN.

Happy Clients – Everybody wants a happy client. I want happy clients – don’t you? SVN knows how important it is to create amazing value for you as Advisors and your clients so they want to do multiple future transactions with you again. How? It’s the people at SVN who put clients’ interests first – it’s our culture. We’ve found in an independent study that deals sold through broker cooperation achieve a 9.6% higher price per square foot, on average, than deals that are double-ended. SVN is the only CRE firm in the country that invites outside CRE firms and their clients to a live open sales call each Monday morning and I invite you all to join.

The SVN Difference is a difference that will drive increased deal flow, growth and at the same time create a happier client that will want to do more transactions with you and send referrals to you in the future.

[bctt tweet=”SVN is the only #CRE firm that invites outside firms and their clients to a weekly live open sales call” username=”svnic”]

SVN Wins CRE Industry Award for Social Responsibility

Posted on June 27, 2016 by SVN

Industry Peers Recognize SVN in NREI/IMN Awards

SVN International Corp. (SVN) recently announced it has earned a National Real Estate Investor (NREI) & Information Management Network (IMN) 2016 Commercial Real Estate Award for Social Responsibility. The inaugural awards recognize top performing organizations that exemplify the highest degree of business excellence and forward thinking in the commercial real estate industry.

The NREI/IMN 2016 Commercial Real Estate Awards are given for superiority in the areas of Innovation, Disruption, Social Responsibility and Social Media that have contributed significantly to the commercial real estate industry over the past 12 months. SVN was named as the winner in the Brokers: Social Responsibility category due to the firm’s qualitative and quantitative measures to enhance the industry’s image, give back to the community, improve society as well as promote diversity and the next generation.

Bringing Diversity to the Commercial Real Estate Industry

“This award is a testament to the importance we place on diverse thought at SVN, and more importantly, that the industry is listening,” says SVN President and CEO Kevin Maggiacomo. “In 2015 we rebranded with a goal of creating a Shared Value Network of openness, inclusiveness and innovation, which meant bringing intentionality to recruiting and empowering women, Millennials and minorities. By the end of last year, 40% of all new SVN franchises were minority or women-owned. For comparison, in 2004 98% of SVN franchise owners were male. Since then we have increased the number of women and minority owners by over 1000% percent. It’s truly been an incredible and rewarding shift.”

This year the NREI/IMN 2016 Commercial Real Estate Awards saw an unprecedented number of nominations making the final decisions no easy task. All awards are based on a system of nominations and peer selection. Winners, selected by NREI’s esteemed panel of judges, were announced at the awards dinner on June 13th in New York. By recognizing outstanding achievement in the industry, the Industry Awards hope to inspire innovation and leadership among participants, creating a meaningful annual benchmark that acknowledges and rewards excellence in the commercial real estate industry.

To learn more about joining the innovative SVN platform, visit the franchising opportunities page here.

[bctt tweet=”This award is a testament to the importance we place on diverse thought at SVN #CRE” username=”svnic”]

The SVN Commercial Real Estate Cooperation Report

Posted on May 4, 2016 by SVN

The Commercial Real Estate Cooperation Report Changes Everything

If you read National Real Estate Investor, or follow the SVN Twitter feed (@SVNIC ), you may have noticed a recent piece that I wrote entitled, “When Brokers Cooperate, Sellers Net More.” The NREI article made a bold claim:

Deals sold through broker cooperation achieve a 9.6 percent higher price per square foot, on average, than deals that are double-ended.

In other words, everything we say about the SVN Difference, about Compensated Cooperation and about our Shared Value Network… It’s true. 100% true. Furthermore, SVN has been right about it for almost 30 years.

The NREI article gives you a taste of the argument. If you want to see the whole report that lays out the full analysis, including the stories, end notes, charts and graphs, click the image to the right.

The Best Way of Doing Brokerage

I think the most important part of this report is that the industry has proof to support that cooperation is the best way of doing brokerage... which just so happens is the way that about every other efficient market outside of the commercial real estate world works.

Believe it or not, it’s the first time that anyone has ever done this. We worked with an economics professor to check our numbers, and he did a review of the academic literature. No one has analyzed thousands of commercial deals to see if cooperation works. They’ve done it on the residential side, but never on our side, the commercial side of the business. So, at least for now, this is it.

The CRE (Not So) Secret Weapon

The Cooperation Report is a powerful tool for brokers to use when competing for listings. It provides an arrow in your quiver to support the argument that you, a cooperation driven real estate professional, the way you do brokerage, is proven to earn a higher sale price per square foot. Bottomline. There is no arguing with that. Happy hunting.

[bctt tweet=”Win that listing with this (not so) secret #CRE weapon. ” username=”svnic”]