Tuesday Tip: Adding Leasing to Service Offerings

Is leasing included in your firm’s services? There are several excellent reasons to include leasing as part of your brokerage services. Following are three main reasons:

 Increase market presence  (or, it’s all about signage)

Lease listings provide the opportunity to place many more signs in your market and help establish a visible presence. Your signs promote your name and the SVN brand  throughout your market.

Generate sale opportunities

Lease listings sometimes turn into sale opportunities as they offer built-in opportunities to establish ongoing, long-term relationships with landlords.  When it comes time to sell, you are already “top of mind” for that conversation.

Deepen your CRE expertise

There are a great number of details involved in promoting lease spaces, conducting leasing deal negotiations and transactions, and in creating leasing documents. Mastering this important dimension of commercial real estate contributes greatly to the “encyclopedic knowledge” that characterizes effective advisors.

Neil Johnson

At SVN, we’ve designated June as leasing month, and today’s Tuesday Tip regarding leasing is provided by Neil Johnson, Managing Director of SVN Landmark in Geneva, Illinois, specializing in retail, office, and industrial properties – as well as vacant land – in west suburban Chicago. Neil Johnson has 30+ years of experience in commercial real estate brokerage, investment and land development, and is co-chair of SVN’s Leasing Product Council. Read Neil Johnson’s full profile here.

For more information on SVN’s leasing services, check out our Leasing Services page.

Tuesday Tip: You’re Welcome

Today we start a new feature on the SVN blog: Tip Tuesday. We aim to provide CRE professionals with time-tested wisdom that will help improve results.

Today’s tip from Solomon Poretsky, Chief Development Officer, SVN International Corp.:

Handwrite thank you notes

Are you sending handwritten thank you notes? If not, why not? Thank you notes are easy to do, cost almost nothing, and  make a big impression. Any time you meet with a seller/owner/decision-maker, write a proposal (e.g., lease, sale, tenant representation), take a listing, or close a transaction, make it a habit to send your contact a quick note.

Photo by Startup Stock Photos from Pexels

When using pre-printed thank you cards, you just need to write a couple of sentences. If your handwriting is as bad as mine, just s-l-o-w down a bit as you write,  and be extra careful. Because there is so much junk mail, getting a personalized hand-written note is a treat for everyone (even millennials, who are supposedly post-post office, are keeping paper holiday cards alive), and a great branding impression for you.

Do you write thank you notes? If so, do you handwrite them or email them? We want to know how you do it! Let us know in the comments.

You can find out more about franchising with SVN here.