My Top 4 Moments from the SVN Annual Conference

The 2016 SVN Annual Conference was easily the best reason to miss class. As a college student and the youngest member of the SVNIC team, I had the incredible opportunity to travel to San Diego, California for a three-day commercial real estate extravaganza: #SVN2016. The SVN Annual Conference, held in the Westin San Diego, proved to be the highlight of my entire year working at Sperry Van Ness International Corporation (so far). As you can probably tell, it was difficult for me to narrow down what I thought were the best parts of the event. While I’m sure everyone had a different set of high points, here are mine:

1. Kevin Maggiacomo’s Opening Address

Kevin Maggiacomo, SVNIC CEO & President.

SVNIC CEO & President Kevin Maggiacomo kicked off the conference talking about transparency, shared values and supporting women. As it always has, the commercial real estate industry currently lacks diversity, particularly in terms of including and promoting the interests of women – SVN aims to change this. As quoted in the Globe St. article about him, Maggiacomo says: “Having more successful women on our teams will make all of us more successful and generate exponential value and more profits.” Personally, as a college student interested in business, I was particularly interested in how hiring gender-inclusive talent as well as transparency across the organization (i.e., openly sharing fees with the entire brokerage community) can result in higher profits. As I better understood from Kevin’s opening speech, implementing a shared value strategy enables Advisors to have even more “meaningful conversations.” Kevin wants Advisors to strive to have five “real” conversations per day… every day. This is something that even us interns can try.

2. Advisor Headshot Session

The background: San Diego buildings and sunshine.

The 400+ SVN Advisors and staff from across the U.S., Canada, and Russia probably didn’t expect to have a professional photographer waiting for them at the hotel poolside – on the first full day of the conference. With the help of two extremely resourceful SVNIC assistants (yes, I was one of them), the photographer shot hundreds of new professional headshots for over 150 SVN Advisors and staff within that one day. Not only did dozens of SVN Advisors receive complimentary up-to-date professional headshots to help market themselves and their businesses – it was also an unexpected networking event. I met so many members of the SVN organization while helping them get ready for their photoshoots, and I’m happy to say I have 150 new friends.

3. Diane Danielson’s Business Trends Talk

Diane updates the full house of SVN Advisors.

Yes, Diane Danielson is my boss, so at the risk of sounding biased, I’ll say it anyway: she nailed it. Her talk, which focused largely on Millennials (me!) was spot-on. We want flexibility in work hours and location, a clear path for advancement, a conscious capitalist mission, but we still want to work hard. It seems like Millennials are often accused of being lazy, self-absorbed, and all around not the sort of people cut out for the corporate environment that their Silent Generation, Baby Boomer, and older Generation X parents worked hard to cultivate. In her talk, Diane shattered this stereotype about my generation by emphasizing our desire for efficiency. While the business trends discussed spanned more than just Millennial issues, this part of Diane’s speech resonated most with me because as a Millennial, I couldn’t have said it better myself. Click here to see a video of the full talk.

4. Specialty Awards

Everyone likes winning awards. If you don’t, I kind of think you’re lying. What makes the SVN Specialty Awards so wonderful is that they recognize more than just good Commercial Real Estate Advisors – they recognize good people. The awards – which included Team Player of the Year, Ambassador of the Year, Collaborator of the Year, Trainer of the Year, Humanitarian of the Year, Prospector of the Year, Innovator of the Year, and Firm of the Year – looked beyond production results and instead focused on culture. The winners of this year’s SVN Specialty Awards each embody traits that the SVN culture values immensely: practicing collaboration, cooperation and conscious capitalism while excelling in commercial real estate. Yes, numbers don’t lie. But neither do the people – all members of the SVN organization were invited to nominate individuals for the SVN Specialty Awards. This year’s winners are a group of SVN Advisors and Managing Directors who motivate and inspire me and countless others to strive for excellence in every sense of the word. In case you were curious, here are the winners:

Team Player of the Year – Steve Kawulok
Ambassador of the Year – Alex Ruggieri
Collaborator of the Year – Tony Yousif
Trainer of the Year – Tomi Jo Lynch
Humanitarian of the Year – Brent & Amy Miller
Prospector of the Year – Jamie Renzenbrink
Innovator of the Year – Al Stepan
Firm of the Year – SVN | Northco

There you have it – my top highlights from the 2016 SVN Annual Conference. I’m sorry, professors – the experience I gained from my three days outside of class was worth its weight in California gold.

For other SVN Annual Conference news, check out the SVN Blog for additional content.

[bctt tweet=”I’m sorry, professors – the experience I gained from my three days outside of class was worth it. #SVN2016 #CRE”]

Diane Danielson on Conscious Capitalism & Real Estate

Towards the end of 2015 Diane Danielson, COO of SVNIC, co-led a live interactive talk for NAIOP Commercial Real Estate Development Association to fill in for SVNIC’s CEO, Kevin Maggiacomo while he was on paternity leave. For this event, called “CEO Insight: Conscious Capitalism in Commercial Real Estate,” Danielson teamed up with Joy Hou, Co-Founder and CEO of MREN to conduct a structured open discussion about what motivates individuals, particularly Millennials, to jump into the commercial real estate industry.

Follow Diane Danielson on Twitter at @DianeDanielson.

First off, what is “conscious capitalism” anyway? Conscious capitalism is the basis of your bottom line, as opposed to CSR — “Corporate Social Responsibility,” which is more of a program. What differentiates conscious capitalism is the “3 P’s:” planet, people, and profit. At SVN, this translates to a specific focus on diversity of all types: ethnic, gender, generational, and so on. From a business standpoint, this approach opens us up to new markets and to new employees who can offer fresh and valuable skills and opinions.

As Danielson and Hou pointed out, members of Generation Y (“Millennials”) have come to expect companies to practice conscious capitalism. In SVN’s Millennials Commercial Real Estate Survey, (results to be released later this month) 75% of the Millennial men and women who responded indicated that conscious capitalism is an important factor when considering where to work. Luckily, this value that Millennials place on conscious capitalism has the potential to work as an advantage for the commercial real estate industry. Danielson explains: “Real estate is uniquely positioned to work with communities,” especially those in need. Projects like eco-friendly “green” buildings can solve a lot of problems within communities. The conscious capitalist approach is about “people first” — building not just for profit, but to better the lives of the people in the community. Emphasizing this side of commercial real estate could be one solution to the “brain gap” problem: with senior leaders in the field approaching retirement, the commercial real estate industry will likely face an employment crisis, Danielson explained. “Sometimes it takes a little extra effort to capture these Millennials, to capture diversity.”

Conscious Capitalism in the Millennial Workplace

Conscious capitalism is just one of the many workplace preferences that will become increasingly important as the oldest Millennials, who are now 35, move into leadership roles. According to Danielson and Hou, in the next 10 years, Millennials will be in control of the money, and as the SVN Millennials CRE Survey preliminary results indicate, the vast majority of them consider “purpose” when making investment decisions. Clearly, there’s a social element at play. Our SVN CRE Survey further revealed that the traits Millennials value most highly in an employer are collaboration and flexibility in work location and hours. Younger adults don’t necessarily want to just work from home, but it’s not always convenient to go into the office. They want flexibility, which today’s technology can easily facilitate, even in the CRE industry.

With the increasing demand for highly skilled workers in the notoriously lucrative technology industry, what can our industry do to compete for the “brains” to fill the looming talent “gap”? As Hou emphasized, when looking for new Millennial hires, employers should try to convince them that what they do has purpose. This means taking away that corporate mentality of “I say, you do,” which most Baby Boomers and Gen Xers are accustomed to. Instead, the Millennial mentality is about “How do we work together?” In the dawn of the Age of Millennials, collaboration is key, and as Danielson said,”when you change your mindset, you see opportunities.”

Listen to the full audio recording of “CEO Insight: Conscious Capitalism in Commercial Real Estate” here.

To learn more about real-life examples of companies that practice conscious capitalism, check out the book Firms of Endearment here.

[bctt tweet=””When you change your mindset, you see opportunities.””]

Tag: conscious capitalism

SVN Annual Conference 2016: Highlights From San Diego