Leasing Your Way to Success

Why leasing?

Commercial real estate is a multi-faceted business, and has several distinct income streams. There’s sales and management, and there is also leasing. The leasing process is a great way to start to build your CRE business and learn the nuts and bolts of commercial real estate.

Leasing is the building block of investment properties

Learning how the lease affects the property’s financial picture, through the base rent and annual rent increases, the term of the lease, renewal options, operating costs pass-throughs, signage rights, expansion options, termination rights, parking requirements and numerous other property rights that affect the value, purchase and sale of a property.

Leasing boosts careers

Leasing provides a source of commission revenue for the “new to business broker” and a way to build lasting business through relationships with companies and tenants. Many successful brokers spend their entire career in leasing. And why not? The leasing market is in a constant state of movement—leases expire every three to five years on average, which creates opportunity in the market to work with landlords to lease space, or engaging in tenant representation.

City office buildings for lease created in 3D.See more Real Estate concepts here:

Leasing property creates need for signage and branding.

Every property for lease requires signage. Signs can help generate leads, showings at the property, and even tenant representation opportunities. On top of this, the branding afforded from leasing creates a presence in the market, which then can lead to other leasing opportunities, along with sales and management opportunities.

Leasing creates market experts

Strong knowledge of the leasing market creates outstanding market knowledge that establishes the broker as a market expert.

Remember this: Not only is leasing a cornerstone of the commercial real estate business, it is also profitable.

June is leasing month at SVN, and we thank Walt Arnold, CCIM, SIOR, Managing Director at SVN Walt Arnold Commercial Brokerage, Inc. for writing this post. Walt is co-chair, along with Neil Johnson, of  SVN’s Leasing Product Council. Find out more about Walt by clicking here, and this coming Friday, June 28, when he will be featured on Five for Friday.