This week, our 5 for Friday features Cameron Irons, Managing Director of SVN | Vanguard based out of Orange County, Calif. Cameron’s CRE product specialties include industrial, land and development, medical office, multifamily, office, property management, restaurant, retail and single tenant investment.
1. What advice would you provide to an aspiring advisor who is new to the industry?
Create a minimum 60-hour workweek schedule that includes more than 250 cold calls. Focus on creating relationships when you make calls, don’t just sell. Always keep a minimum of 15 prospects in your pipeline and specialize in the usage of CRM software.
2. What learning tools would you recommend to your colleagues to further their knowledge and enhance their careers?
Read “The E-Myth Revisited: Why Small Businesses Don’t Work and What to Do About It” by Michael E. Gerber, and “Procrastinate on Purpose: 5 Permissions to Multiply Your Time” by Rory Vaden. Participate in the SVN Elite training program for Managing Directors.
3. What inspired you to open or join an SVN franchise?
After 15 years of running my own boutique firm, I decided I needed a national brand to get better listings. SVN offered the best platform and helped me relaunch my brokerage business with a profitable full-service model to create enterprise value. The SVN culture is great and inspires me to recruit every day.
4. What was your most memorable deal and why?
I sold my exchange client a large multi-family portfolio in San Diego 15 years ago. The property was listed by a brokerage known for not cooperating. I found out about it from the listing agent before he released it to their office. The deal was difficult and died a thousand deaths before closing successfully. I became friends with the listing agent and he was an integral part of the opening team for our new SVN office in San Diego this year.
5. What’s a fun fact about yourself?
I am the Chairman of the Orange County Planning Commission. I also love sport fishing and once I reach my goals, my reward is a boat.
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