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Tuesday Tip: Add Accelerated Marketing to Your CRE Toolbox

August is Accelerated Marketing/Sales Month here at SVN, and today’s tip comes to you from David E. Gilmore, CCIM, CAI, AARE, national auctioneer and managing partner for SVN | Gilmore Auction & Realty Co. David is an integral member of the SVN Auction Services and SVN Asset Recovery Teams.


Did you know that…

Many municipalities (i.e., cities, counties, school districts, states, housing authorities, etc.) by law, must sell their real estate using auction/accelerated marketing?

In some instances, the municipality will award a multi-year contract for these real estate auction services?

It’s the law because auction has been universally recognized as a fair and transparent method to sell real estate. Everyone has the opportunity to bid and buy the property, not just a select few.

Here are some tips for you to take advantage of accelerated marketing:

  • Read your local/regional newspaper or online news publication and look for ads or legal notices that contain:

          -RFP (Request for Proposal) for real estate auctions

          -Request of Qualifications (RFQ) for real estate auctioneer

          -Auction of surplus real estate

  • When prospecting, contact your state land office, Dept. of Transportation, or City Council member and ask how they sell their real estate.
  • If an RFP/RFQ is available, immediately contact the SVN Auction Services Advisors who specialize in government contracts: Louis B. Fisher III, CAI and David E. Gilmore, CCIM, CAI, AARE. Call or email ASAP as most RFPs usually require a proposal within a very short time frame.
  • Make sure that your bio/resume is up to date, as you will be featured in the proposal as the local CRE expert and the headquarters broker/advisor.

Here’s the bottom line: Accelerated marketing/auction can be that “extra CRE tool” that makes you big commissions.

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