It’s Almost 2016…

Which Means It’s Time to Start Planning!

If you were at SVN, you’d hear me present my tactical business planning call. And you’d hear our CEO, Kevin Maggiacomo, teach you how to do a strategic plan in 60 minutes.

I love business plans and I think they’re important. When I brokered, I created one, reviewed it at least once a week, stuck to it and measured results quarterly.

In fact, that’s the secret to having a business plan. It isn’t that you have it. It’s that you stick to it and measure your ability to stick to it. That’s hard to do. I know. You’re busy. Sometimes you get lost doing deals. And you might even forget about your business plan.

If this sounds like you, don’t worry. I’m going to make it easy on you. Go ahead and print this email out, because you’re going to fill in some blanks. Do it now. We’ll wait.

Welcome back! Now, please write what you need more of in 2016 here:  

  1. ________________________

Now, write what you need to do to get it: 

  1. ____________________________

For instance, you might have written “more closings” on line 1 and “more listings” on line 2.

Go back and add some numbers to what you wrote (or print this out again). For instance, you might want “8 more closings” and “11 more listings.”  Now put them together as follows:

To get the (1)_____________ I need, I will do/take (2)_______________.

For instance: To get the 8 more closings I need, I will take 11 more listings.

Now, run that one-sentence business plan by someone that you can count on – like a coach or your Managing Director. He or she can help you make sure that the goal is a reasonable one and that it can actually help you move your business forward.

Once you get it blessed, execute on it.

Here’s what I mean by “execute on it.” Every day, first thing in the morning, look at that goal and think about it. Then, do tasks that directly relate to that goal first and spend as much time as possible on those tasks – at least half of your day.  It’s that simple.

In a perfect world, you’d be at SVN and you’d create a big-picture strategic plan with Kevin. You’d also create a nuts-and-bolts tactical plan with me. And you’d create a one-sentence must-do goal. All three working in concert — with you at SVN — will give you the best results in 2016.

But, at a minimum, I know that you can do – and stick to – this super-simple one sentence business plan.

To your success in 2016!

See you in San Diego at the conference!

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