5 for Friday with Ashley Bloom of SVN Florida

Ashley Bloom
Ashley Bloom, SVN Florida

We start September by sharing Five for Friday thoughts with SVN’s National Land & Development Services Product Council Chairman Ashley Bloom, from SVN Florida Commercial Real Estate Advisors. Ashley is based in Sarasota, Florida, and specializes in commercial land and development.

1. What advice would you provide to an aspiring advisor who is new to the industry?

Work hard, have persistence, and engage with as many people and properties as you can. I would also recommend to find an asset class and specialty that you have a passion for, and become an expert in the area. With that expertise, you should be able to provide value to clients for an entire career.

2. What does the SVN Difference mean to you?

The SVN Difference, to me, means that you put the client’s interest first. That difference calls for us to treat each listing as if we owned it ourselves. Within this philosophy, it means exposing our properties to the entire market, full collaboration with the brokerage community, providing quality due diligence, and going beyond what other brokers do to gain the trust of our clients.

3.What learning tools (book, blog, website, etc.) would you recommend to your colleagues to further their knowledge and enhance their careers?

The Greatest Salesman in the World written by Og Mandino. Per the description, the book:  “serves as a guide to a philosophy of salesmanship, and success, telling the story of Hafid, a poor camel boy who achieves a life of abundance.”

4. Why did you join SVN?

I was introduced to SVN through a land tract I owned that we were trying to sell.  The contact at SVN put together a team that was from multiple offices, but was most qualified to dispose of the land. The team was successful where the previous broker was not. That contact happened to winter in Sarasota where I am based. Shortly after, I was involved with SVN.

 5. What was your most memorable deal and why?

I closed a 1,287 acre tract in June 2018 to Florida Power and Light for the purpose of becoming a large solar farm. The deal took over three years from start to finish. It had almost every challenge you can face in a land transaction. Despite these issues, we were able to extract significant value for the client by finding this alternative (and sustainable) use. The amount of learning that came from this transaction is what makes it so memorable.


Bonus: List a fun fact to share about yourself – something that people may not know and that they may be surprised to find out.

I was recruited to play football at Lehigh University.  Despite my height (well under 6 feet!), I played defensive tackle, weighing 252 pounds as an incoming freshman.

Want to explore a career in commercial real estate? Start with SVN! Check out our careers page to see what is available in your area.

5 for Friday with Ashley Bloom from Sperry Van Ness Florida

Ashley Bloom, Land Product Council Chair, SVN Florida Commercial Real Estate Advisors
Ashley Bloom, Land Product Council Chair, SVN Florida Commercial Real Estate Advisors

This week, our 5 for Friday features Ashley Bloom, Land Product Council Chair and Senior Advisor with Sperry Van Ness Florida Commercial Real Estate Advisors based out of Sarasota, FL.

1. What is your geographic market and product specialty?
My geographic region is on Florida’s Gulf Coast with land as a specialty. Our team is currently working through several significant land transactions with national developers & homebuilders that entail re-zoning or site plan development.

2. What’s your latest best practice tip that you can share?
Keeping building your database and stay in constant communication with it. In 2013, we had a strong response to our e-blast campaign that resulted in not only new members to our database but closings with new buyers. As part of my effort in helping to launch SVN’s Land Product Council, we are working on a cooperative marketing program to highlight the SVN brand’s presence in land.

3. What’s been the biggest change over on how you run your business in the past decade?
The biggest change in how I run my business from a decade ago can be described as “leaner and meaner.” Obviously, the advances in technology in the past decade have allowed all of us to become more efficient. Besides technology, I continue to be conscious of controlling overhead as well as time management. My team has been focusing on high quality listings that are properly priced.   

4. What business book do you like to recommend to your colleagues?
“Man’s Search for Meaning” by Dr. Viktor E. Frankl. It’s a book written by a Holocaust Survivor (he had the choice to escape but chose to stay with his family) and was completed in just 9 days shortly after he was liberated from a concentration camp. According the Library of Congress, this book has been named one of the 10 Most Influential Books in the United States. A favorite quote from the book is “Don’t aim at success. The more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue…”

5. What’s a fun fact that not everyone knows about you?
I recently volunteered to “crew” a local theater production of Peter Pan where I was responsible for “flying” kids.

*All Sperry Van Ness offices are independently owned and operated.