Solomon Poretsky's Summer CRE Road Trip

Hitting the Road in the Name of CRE

Inside the Ultimate Commercial Real Estate Road Trip

CRE road tripHere’s something you may not know about SVNIC’s Executive Vice President of Organizational Development: Solomon Poretsky loves road trips. He likes them so much that he decided to spend most of July touring nine different cities on what we’re calling a “CRE road trip” – and he’s bringing his whole family along for the ride. From Solomon’s hometown in Minnesota to Pittsburgh to Memphis and more, SVN’s CRE training expert will be driving through nine U.S. states with the intention of hitting as many SVN offices as he can.

Making the Most out of SVN Office Visits

So what will Solomon be doing on these office visits? The answer depends on the office itself. Overall, the goal of these visits is for Solomon to support the individual offices by spending face-to-face time with Managing Directors and Advisors. Just like Advisors are more effective when they are face-to-face with clients, as a CRE coach Solomon is more effective when face-to-face with Advisors. Seeing offices in person makes it easier for him to identify individual strengths. For example, an office might be very strong in one product type and not realize how to leverage this strength. Visiting in person can make it crystal-clear which opportunities Advisors are missing and where they need to direct their focus. Even seeing the physical property signs throughout the neighborhood is an indication of how the business is doing.

Solomon Poretsky's CRE Road TripAnother benefit of the face-to-face aspect of these visits is that Solomon is able to survey the physical setup of the workspace. Helping the Managing Directors make the best use of their office space is important, because smart setups can be conducive to creating more positive and collaborative workspaces. By fitting more Advisors in a limited office space, for example, Advisors can work more closely, making collaboration and cohesion easier. The point is to create a community, including Advisors in a way that makes them want to be there, which can inspire more productivity than if an Advisor worked in an isolated cubicle.

Though Solomon will be spending one-on-one time helping Managing Directors solve specific individual problems, he will also devote time to meeting with Advisors. Some of this face time with Advisors will cover sales skills, such as how to get the person you actually want to talk to on the phone. Additionally, with Solomon’s lead, Advisors will discuss challenges they are facing in the market, and then Solomon will collaboratively help them find solutions to those challenges. Some of the questions that may be addressed are: How do you deal with owners that are not in the area? How do you explain the impact of new developments? How do you learn what a client really needs, understanding the client so you can really help them? No matter the level of experience, all Advisors have questions. Luckily, Solomon has the answers.

Follow the chronicles of Solomon’s CRE road trip right here on the SVN Blog or on Twitter @SVNIC

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