Diane Danielson REAP advertisement

@DianeDanielson appears in Project REAP ad. Photo courtesy of @ReidBennettCCIM

Project REAP (Real Estate Associates Program) provides underrepresented minorities with access to the commercial real estate industry through classes and connections to sponsor firms and supporters. Each year, several of our SVN® Advisors and Experts participate as instructors and even recruit Project REAP talent. When Project REAP President and Executive Director, Gregg McCort asked if I could say a few words about why we support the program for an ad campaign, it was simple. Diversity is good business.

“The Sperry Van Ness (SVN) organization has always taken an innovative approach to separate itself in the brokerage business. As COO, I knew that repeating past hiring practices would not serve us in the future where our clients would demand greater multicultural representation. Sperry Van Ness International Corp. (SVNIC) supports REAP because it gives us access to diverse talent that more fully represents our prospective clients. More than promoting diversity and inclusion, REAP introduces our brand to accomplished professionals who can solve problems, create opportunities and open new doors. Investigate the benefits REAP can bring to your company. Because great talent leads to greater success.”

Diane Danielson, COO, Sperry Van Ness International Corp.

SVN supports REAP because it gives us access to diverse talent that more fully represents prospective clients. @dianedanielson of @SVNIC #CRE Click To Tweet

I caught up with Gregg earlier this week for a brief interview. As a longtime supporter of Project REAP, the SVN organization stands to benefit from learning more about the initiative.

Gregg Mccort Project REAP

Gregg McCort, President and Executive Director of REAP.

1. What is Project REAP?  

REAP is a talent delivery system that links accomplished professionals who just happen to be minorities to the commercial real estate industry.

2. Why do you feel the Commercial Real Estate Industry needs programs like Project REAP?

Same as any other industry—the necessity to tap into talent resources that are outside the normal conduits of procurement. A broadening of the search yielding more productive results.

  3. Has the program attained the desired results?  

Very qualified success. For students and companies willing to dig deeper, to make the connection, to truly explore the possibilities of a CRE careers, yes. In terms of creating a significant change in the workforce profile of CRE, no. That is a longer term effort that will eventually require a sea of change in  thinking within the industry.

4. When and where are your 2016 programs taking place?  

New York and Atlanta in the spring; Dallas-Ft. Worth, Washington and Chicago in the fall.

5. SVN has been a corporate partner with Project REAP, but what can SVN Advisors and other members of the commercial real estate community do to support Project REAP?  

Promotion—of both the entity and the cause.  Increased awareness through the efforts of our supporters/sponsors can go a long way in helping REAP gain more traction and accomplish greater things.

Click here to learn more about REAP on their website.

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