This week, we turn the spotlight on Sperry Van Ness Commercial Realty with offices in Ft. Lauderdale and Hialeah, FL.
1. What has been your strategy for growing your firm and also your market share?
For over the past 11 years our strategy has not been to grow the firm, it has been to keep the firm small with seasoned commercial brokers and to run a highly efficient office to better serve our clients.
2. What are some of the unique activities you do to motivate your team?
We have goal challenges with rewards. If agents meet their goal challenges we will offer free or discounted trips to our state and national conferences, gift certificates, etc. In addition, we sponsor golf and sporting clay teams for charity fundraisers.
3. What’s been the biggest challenge in running your business in the last few years?
The biggest challenge has been in ensuring our agents have all the tools necessary to be as productive and as efficient as possible. This includes keeping up with the latest in technology, social media, etc. and training them to use these tools.
4. How many Advisors/Staff did you have when you joined SVN? How many (in total) do you have now?
We started the company 11 years ago with 5 agents and 1 staff member and currently have two offices, 6 agents and 2 staff members. Small and efficient.
Keith Kidwell, SIOR, CCIM
Sperry Van Ness Commercial Realty
Ft. Lauderdale, FL
*All Sperry Van Ness® offices are independently owned and operated.