The story behind the Sperry Van Ness Monday Morning Call

One of the hallmarks of the Sperry Van Ness® (SVN) brand is our Monday Morning Sales Call. While almost all commercial real estate teams have a weekly sales meeting of some sort, the SVN call is not only national in scope, but it’s open to the entire brokerage community.  Why do we do this? Because we believe in basic economic fundamentals:

The greater the exposure, the bigger demand; the bigger the demand, the higher the sale price of an asset.  It’s economics 101.

To find out more, view our SVN Difference video.

At SVN we believe that achieving the highest and best price is always in our clients’ best interests. We practice compensated cooperation where we pay equitable co-brokerage fees on all properties to not only our own Advisors, but to any and all outside brokers.  This is where the Monday Morning Sales Call comes in.

Sperry Van Ness National Call

SVN Parke Group watches the Sperry Van Ness national call as an office in their conference room.

With co-brokerage fees motivating the marketplace, compensated cooperation guarantees that more buyers view our clients’ properties, pumping up demand, and ultimately the purchase price.

When an SVN advisor receives a new listing, it’s immediately entered into our innovative cloud-based system, creating instantaneous marketing materials and websites as well as syndication links to multiple listing services.

Qualified properties are then featured on our weekly Monday National Sales call, which is attended by our SVN advisors and other guests who are potential partners for a deal. Following the call, SVN publicizes those properties across the Internet to thousands of more potential purchasers.  The result? Here’s what our advisors have to say:

“I’ve done 4 or 5 deals … with other SVN Advisors and most of them came from the Monday morning call.”

“Sold two [NNN Investment] properties in 2012 [due to Monday morning call].”

“I’ve closed many transactions as Buyer’s broker or Seller’s broker due to the Monday Morning Call.”

“Just this week, I sent a property to my buyer, and that buyer is looking hard at it.”

By exposing listings to not only SVN advisors across the country, but also members of the outside brokerage community our advisors have more opportunities to find the right partner to close more deals.   You may think that Advisors are giving up some by splitting the commission 50/50, but they gain a lot more when they close more deals, more quickly and at a higher price.

This dedication to transparency and collaboration is something we work into every facet of SVN services from investment sales to tenant representation, from property and asset management to corporate, leasing and auction services.

To register for our Monday Morning Sales Call click here.

To find out more about franchise opportunities click here.

Leave a Comment