It’s Friday! We continue our Five for Friday series with Linda Emery, Senior Investment Advisor at Sperry Van Ness Commercial Advisory Group in Sarasota, Florida.
1. What is your geographic market and product specialty?
My geographic market is the Florida Sun Coast, specifically Sarasota and Manatee Counties, on Florida’s west coast. I specialize in sales and leasing of office and retail properties with an emphasis on medical leasing and sales.
2. What’s your latest best practice tip that you can share?
Feel and show empathy – I’ve always listened to my clients and strived to understand their requirements, concerns and overall strategy. Over the past few years, this has become increasingly important. Transactions for businesses, small and large, are more complicated and require more intense due diligence and vetting. This is the most important service I can provide my clients.
3. What’s been the biggest change over on how you run your business in the past decade?
I’ve found that teaming with colleagues on property listings has been instrumental in the growth of my business. As in any business, volume is essential for success and, even more so when your core business is office and retail leasing. By teaming with experienced colleagues, I enhance the services I provide my clients by tapping into the valuable knowledge of my colleagues and expanding our marketing network. This increases the volume of listings that each of us can manage, our inventory is substantially increased, and this, in turn, provides greater income opportunities for me, my colleagues and our franchise. A win-win no matter how you look at it.
4. What business book do you like to recommend to your colleagues?
Brokers Who Dominate – Our Managing Director gave each of us a copy of this book and assigned us chapters to present “book reports” on at our Monday morning sales meetings. The tips and techniques shared by top brokers throughout the country made us all review our marketing and business plans.
5. What’s a fun fact that not everyone knows about you?
I love bay and inland fishing on the beautiful Gulf Coast of Florida and regularly outfish my husband and our fishing buddies.
*All Sperry Van Ness® offices are independently owned and operated.